This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mikhail tal | #1 | — |  |     | ||
| chess king | #65 | |  |     | ||
| chess tactics | Not ranked | — | — |      | ||
| chess strategyOpportunity | Not ranked | — | — |   | ||
| chess gamesOpportunity | Not ranked | — | — |    | ||
| chess lessonsOpportunity | Not ranked | — | — |    | ||
| chess exercisesOpportunity | Not ranked | — | — |  | ||
| chess trainingOpportunity | Not ranked | — | — |  | ||
| chess openings | Not ranked | — | — |     | ||
| chess puzzles | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess - Play and Learn Online
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mikhail Tal – Chess Champion holds a solid overall visibility score (78) and dominates its brand keyword, ranking #1 for "mikhail tal". However, the app ranks for only 2 of 10 target keywords and lacks chart and category presence, limiting discoverability.
The app ranks #1 for "mikhail tal" with a traffic potential of 70 and low difficulty (37). Leverage this position by reinforcing the brand name in the title and short description to maintain top‑of‑mind awareness.
Eight of the ten analyzed keywords are unranked despite respectable traffic (e.g., "chess puzzles" traffic 47, difficulty 75). This drags the overall Keywords Score down and limits organic reach.
Charts Score is 0%, meaning the app does not appear in top‑install charts globally or in the Board Games category. Lack of chart exposure reduces impulse installs and organic lift.
The app is not ranked in the Board Games category. Securing a category rank (e.g., top 200) can boost discoverability for category‑based searches and improve overall visibility score.
Competitor "Chess - Play and Learn Online" outranks you on shared keywords like "chess tactics" and "chess strategy". Optimizing title, short description, and metadata for these terms can capture some of their traffic.
The first 500 characters miss several high‑traffic keywords (e.g., "chess puzzles", "chess training"). Updating the description to naturally embed these terms will improve relevance signals for Google Play search.
- 1Revise the title and short description to include top‑traffic, low‑difficulty keywords such as "chess tactics", "chess strategy" and "chess puzzles" while preserving the brand name.
- 2Expand and refine the keyword list: create dedicated ASO assets (subtitle, promo text) targeting the eight unranked keywords and monitor rankings weekly.
- 3Launch a user‑acquisition push (e.g., Google UAC or cross‑promo) aimed at increasing install velocity to break into the top‑install charts within 30 days.
- 4Update the app description (first 500 chars) to naturally incorporate missing high‑traffic terms and add a clear value proposition for each keyword group.
- 5A/B test new screenshots and feature graphics that highlight “260 exercises” and “play like Tal” to improve conversion rate, supporting higher install numbers for chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2582 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Good visibility score
Score of 78/100 indicates solid app store presence.
Few screenshots
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mikhail Tal - Chess Champion?
Mikhail Tal - Chess Champion has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Mikhail Tal - Chess Champion rank?
Mikhail Tal - Chess Champion is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mikhail Tal - Chess Champion?
Based on shared keyword rankings, the most frequent competitors of Mikhail Tal - Chess Champion are Chess - Play and Learn Online, Chess Rush: Chess Puzzles Game. These apps appear next to Mikhail Tal - Chess Champion on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mikhail Tal - Chess Champion in on the Google Play?
Mikhail Tal - Chess Champion is listed in the Game Board category on the Google Play.
How can Mikhail Tal - Chess Champion improve its App Store Optimization?
Based on this audit, Mikhail Tal - Chess Champion should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mikhail Tal - Chess Champion.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.