This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| gochess | #1 | — |  |     | ||
| chess game | #24 |  |  |     | ||
| chess boardOpportunity | #71 |  |  |   | ||
| chess strategyOpportunity | #75 |  |  |     | ||
| online chess | Not ranked | — | — |  | ||
| play chess | Not ranked | — | — |  | ||
| chess playersOpportunity | Not ranked | — | — |  | ||
| chess online | Not ranked | — | — | | ||
| chess platformOpportunity | Not ranked | — | — | | ||
| live chessOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
ChessWorld: Kids Learning Game
Game Board
Chess Variants Battle Missions
Game Strategy
Advanced Defense Chess Puzzles
Game Board
Chessbook
Education
ChessCraft
Game Board
Chess - Play online & with AI
Game Board
Chess Heroes 3D — Learn Chess
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
GoChess™ ranks #1 for its brand keyword but struggles to rank for high‑traffic generic chess terms, resulting in a low overall visibility score of 29/100. Immediate focus should be on expanding keyword coverage and improving chart positioning.
The app ranks #1 for "gochess" with a traffic potential of 78 and low difficulty (33), providing a solid foundation to leverage in the title and short description.
Only 4 of the 10 analyzed keywords are ranked; critical terms like "online chess", "play chess", and "chess online" are not ranked despite traffic scores above 60 and moderate difficulty (50‑71).
Charts Score is 0% with no global or category ranking, indicating the app is not appearing in top‑10 lists that drive organic installs.
Incorporate high‑traffic generic keywords such as "chess game", "online chess" and "play chess" into the 30‑character title limit and the 80‑character short description to capture additional search volume.
Add long‑tail phrases (e.g., "real‑time chess with friends", "play chess on Lichess", "AI chess opponent") throughout the 4,000‑character description, using bold headings and bullet points to improve relevance for keywords like "chess strategy" and "live chess".
Analyze top‑ranking competitors (e.g., ChessWorld Kids, Chess Variants Battle) for icon, screenshot, and video best practices; implement A/B testing to boost conversion rates, which indirectly improves chart ranking.
- 1Revise the app title to include "Chess Game" or "Online Chess" while preserving the brand keyword (e.g., "GoChess™ – Online Chess Game").
- 2Rewrite the short description to feature 2–3 high‑traffic keywords (e.g., "Play chess online, with AI or friends – free").
- 3Enrich the full description with additional keyword‑rich sentences, bullet points, and sub‑headings targeting "online chess", "play chess", "chess strategy", and "live chess".
- 4Create new localized store listings for English‑speaking markets to capture additional traffic and improve overall rating density.
- 5Run A/B tests on screenshots and the feature graphic, borrowing visual cues from higher‑ranking competitors to increase install conversion and boost chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of GoChess™?
GoChess™ has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does GoChess™ rank?
GoChess™ is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of GoChess™?
Based on shared keyword rankings, the most frequent competitors of GoChess™ are Chessbook, ChessWorld: Kids Learning Game, ChessCraft. These apps appear next to GoChess™ on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is GoChess™ in on the Google Play?
GoChess™ is listed in the Game Board category on the Google Play.
How can GoChess™ improve its App Store Optimization?
Based on this audit, GoChess™ should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to GoChess™.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.