This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess defense | #3 |  |  |    | ||
| chess king | #28 |  |  |     | ||
| chess puzzles | #58 |  |  |      | ||
| chess tactics | #73 |  |  |  | ||
| chess strategyOpportunity | #92 |  |  |    | ||
| chess exercisesOpportunity | #96 |  |  |   | ||
| chess trainingOpportunity | Not ranked | — | — |   | ||
| learn chess | Not ranked | — | — | | ||
| chess lessonsOpportunity | Not ranked | — | — |  | ||
| chess practiceOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess King
Game Board
CHARENA : Chess Puzzle
Game Puzzle
Chess Defense Trainer
Game Board
Bobby Fischer - Chess Champion
Game Board
Chess tactics - Ideatactics
Game Board
Mate in 1 (Chess Puzzles)
Game Puzzle
CT-ART 4.0 (Chess Tactics)
Game Board
Chess Strategy (1800-2400)
Game Board
Chessify: Scan & Analyze chess
Game Board
Blindfold Chess Trainer
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Educational chart position
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Toca Boca Jr: Fun Kids Games
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Baby Panda's Supermarket
Keiki Learning games for Kids
Sago Mini World: Kids Games
Coloring Games: Color & Paint
LEGO® Bluey
Dopples World
Toca Boca Hair Salon 4
Kids Games: For Toddlers 3-5
Mia World - Makeover Life
Fluvsies - A Fluff to Luv
Netflix Playground
Boddle
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Simple Defense shows solid user satisfaction (4.6 rating, 75% quality score) but suffers from poor discoverability with a 27/100 visibility score, low keyword rankings, and no chart presence. Immediate focus should be on keyword optimization and on‑page assets to lift rankings and capture high‑traffic search terms.
The app scores 75% on quality, indicating good performance, stability, and user satisfaction (4.6 rating, 549 reviews). Leverage this strength in the description and screenshots to improve conversion rates.
Only 3 of the 10 target keywords rank, and high‑traffic terms like "learn chess", "chess training", and "chess lessons" are not ranked at all (traffic 51‑55, difficulty 40‑71). The current title and short description lack these keywords.
Charts Score is 0%, meaning the app does not appear in global or category top charts, which limits organic visibility and user acquisition.
"chess defense" already ranks #3 with traffic 44 and moderate difficulty (47). Expanding related terms (e.g., "defensive chess puzzles", "chess defense trainer") can capture additional search volume.
Competitors such as "Chess Defense Trainer" rank ahead while sharing only one keyword. Differentiating with unique value propositions (e.g., 2800+ exercises, beginner focus) and targeting shared keywords can steal traffic.
- 1Add top‑ranking keyword "chess defense" and high‑traffic terms ("learn chess", "chess training", "chess lessons") to the app title and short description, keeping within character limits.
- 2Rewrite the long description to naturally incorporate missing high‑traffic keywords, highlighting unique selling points like "2800+ defensive exercises" and beginner-friendly lessons.
- 3Refresh visual assets: create screenshots that showcase defensive puzzles, include overlay text with key phrases (e.g., "Master Chess Defense"), and test a new icon that emphasizes a shield or king.
- 4Launch an in‑app prompt to encourage 5‑star reviews after users complete a set of puzzles, aiming to increase review count and maintain the 4.6 rating.
- 5Run A/B tests on localized descriptions for top‑traffic regions (e.g., US, India, Brazil) to determine the most effective keyword placement and messaging.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2481 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): chess defense.
No significant issues found
Improve visibility
Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simple Defense (Chess Puzzles)?
Simple Defense (Chess Puzzles) has a visibility score of 27 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Simple Defense (Chess Puzzles) rank?
Simple Defense (Chess Puzzles) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simple Defense (Chess Puzzles)?
Based on shared keyword rankings, the most frequent competitors of Simple Defense (Chess Puzzles) are Chess King, Mate in 1 (Chess Puzzles), CHARENA : Chess Puzzle. These apps appear next to Simple Defense (Chess Puzzles) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simple Defense (Chess Puzzles) in on the Google Play?
Simple Defense (Chess Puzzles) is listed in the Game Educational category on the Google Play.
How can Simple Defense (Chess Puzzles) improve its App Store Optimization?
Based on this audit, Simple Defense (Chess Puzzles) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple Defense (Chess Puzzles).
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.