This audit was generated on May 1, 2026
The data may no longer be up to date.
This audit was generated on May 1, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess defense | #3 |  |  |    | ||
| chess king | #28 |  |  |     | ||
| chess puzzles | #58 |  |  |      | ||
| chess tactics | #73 |  |  |  | ||
| chess strategyOpportunity | #92 |  |  |    | ||
| chess exercisesOpportunity | #96 |  |  |   | ||
| chess trainingOpportunity | Not ranked | — | — |   | ||
| learn chess | Not ranked | — | — | | ||
| chess lessonsOpportunity | Not ranked | — | — |  | ||
| chess practiceOpportunity | Not ranked | — | — |   |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Simple Defense shows solid user satisfaction (4.6 rating, 75% quality score) but suffers from poor discoverability with a 27/100 visibility score, low keyword rankings, and no chart presence. Immediate focus should be on keyword optimization and on‑page assets to lift rankings and capture high‑traffic search terms.
The app scores 75% on quality, indicating good performance, stability, and user satisfaction (4.6 rating, 549 reviews). Leverage this strength in the description and screenshots to improve conversion rates.
Only 3 of the 10 target keywords rank, and high‑traffic terms like "learn chess", "chess training", and "chess lessons" are not ranked at all (traffic 51‑55, difficulty 40‑71). The current title and short description lack these keywords.
Charts Score is 0%, meaning the app does not appear in global or category top charts, which limits organic visibility and user acquisition.
"chess defense" already ranks #3 with traffic 44 and moderate difficulty (47). Expanding related terms (e.g., "defensive chess puzzles", "chess defense trainer") can capture additional search volume.
Competitors such as "Chess Defense Trainer" rank ahead while sharing only one keyword. Differentiating with unique value propositions (e.g., 2800+ exercises, beginner focus) and targeting shared keywords can steal traffic.
Actionable recommendations to improve your visibility
Your description is 2481 characters, providing good keyword density and information for users.
Your 4.6 star rating builds user trust and improves conversion rates.
Ranking in top 10 for 1 keyword(s): chess defense.
No significant issues found
Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Simple Defense (Chess Puzzles) has a visibility score of 27 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
Simple Defense (Chess Puzzles) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Simple Defense (Chess Puzzles) are Chess King, Mate in 1 (Chess Puzzles), CHARENA : Chess Puzzle. These apps appear next to Simple Defense (Chess Puzzles) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Simple Defense (Chess Puzzles) is listed in the Game Educational category on the Google Play.
Based on this audit, Simple Defense (Chess Puzzles) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple Defense (Chess Puzzles).
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US