How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess defense | #3 | |||||
| chess king | #28 | |||||
| chess puzzles | #58 | |||||
| chess tactics | #73 | |||||
| chess strategy | #92 | |||||
| chess exercises | #96 | |||||
| chess training | Not ranked | — | — | |||
| learn chess | Not ranked | — | — | |||
| chess lessons | Not ranked | — | — | |||
| chess practice | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Simple Defense shows solid user satisfaction (4.6 rating, 75% quality score) but suffers from poor discoverability with a 27/100 visibility score, low keyword rankings, and no chart presence. Immediate focus should be on keyword optimization and on‑page assets to lift rankings and capture high‑traffic search terms.
The app scores 75% on quality, indicating good performance, stability, and user satisfaction (4.6 rating, 549 reviews). Leverage this strength in the description and screenshots to improve conversion rates.
Only 3 of the 10 target keywords rank, and high‑traffic terms like "learn chess", "chess training", and "chess lessons" are not ranked at all (traffic 51‑55, difficulty 40‑71). The current title and short description lack these keywords.
Charts Score is 0%, meaning the app does not appear in global or category top charts, which limits organic visibility and user acquisition.
"chess defense" already ranks #3 with traffic 44 and moderate difficulty (47). Expanding related terms (e.g., "defensive chess puzzles", "chess defense trainer") can capture additional search volume.
Competitors such as "Chess Defense Trainer" rank ahead while sharing only one keyword. Differentiating with unique value propositions (e.g., 2800+ exercises, beginner focus) and targeting shared keywords can steal traffic.
Actionable recommendations to improve your visibility
Your description is 2481 characters, providing good keyword density and information for users.
Your 4.6 star rating builds user trust and improves conversion rates.
Ranking in top 10 for 1 keyword(s): chess defense.
No significant issues found
Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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