This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bobby fischer | #1 | — |  |     | ||
| chess king | #26 |  |  |      | ||
| chess exercisesOpportunity | #71 |  |  |    | ||
| chess tactics | #72 |  |  |     | ||
| chess trainingOpportunity | #81 |  | |   | ||
| chess strategyOpportunity | #88 |  |  |  | ||
| learn chess | #92 |  |  | | ||
| chess lessonsOpportunity | #97 | |  |  | ||
| chess gamesOpportunity | Not ranked | — | — |    | ||
| chess coursesOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess King
Game Board
Fun Chess Puzzles
Game Board
Chess - Play and Learn Online
Game Board
Simple Defense (Chess Puzzles)
Game Educational
Chess Endgame Studies
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys strong user satisfaction (4.6 rating) but suffers from poor discoverability, reflected by a low visibility score of 32/100 and zero chart rankings. Immediate focus should be on keyword optimization and metadata enhancements to boost organic traffic.
With a 4.6‑star rating from 2,786 reviews, the app demonstrates strong user satisfaction, contributing to a solid Quality Score of 75%. Leverage this by highlighting the rating in the store listing and promotional assets.
A Quality Score of 75% indicates that the app’s stability, performance, and user experience are above average. Maintain this level while focusing on visibility improvements.
Charts Score is 0%—the app is not appearing in either global or category charts, limiting organic discovery. This is a direct result of low keyword rankings and insufficient install volume.
Key terms such as "chess app", "play chess", and "learn chess" are absent from the current top‑10 list, and many analyzed keywords (e.g., "chess games", "chess courses") are not ranked despite decent traffic potential (86 and 51). This gaps out valuable search volume.
The title "Bobby Fischer - Chess Champion" lacks high‑traffic generic keywords. Adding "Chess" and "Learn" to the title or subtitle, expanding the short description, and integrating top‑ranking keywords (e.g., "chess tactics", "chess strategy") can improve the Keywords Score from 38% toward 70%.
- 1Rewrite the app title to include high‑volume keywords (e.g., "Bobby Fischer Chess – Play & Learn").
- 2Add a keyword‑rich subtitle/short description featuring "chess tactics", "learn chess", and "play chess".
- 3Expand the full description to at least 4,000 characters, naturally repeating top 10 keywords and adding missing high‑traffic terms.
- 4Run an A/B test on app icon and screenshots focusing on the "learn" and "play" messaging to improve conversion rates.
- 5Implement an in‑app prompt to encourage 5‑star reviews after a completed puzzle or lesson, aiming to boost review count and rating visibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2483 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Bobby Fischer - Chess Champion?
Bobby Fischer - Chess Champion has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Bobby Fischer - Chess Champion rank?
Bobby Fischer - Chess Champion is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Bobby Fischer - Chess Champion?
Based on shared keyword rankings, the most frequent competitors of Bobby Fischer - Chess Champion are Chess Tactics in King's Indian, Chess King, Elementary Chess Tactics 2. These apps appear next to Bobby Fischer - Chess Champion on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Bobby Fischer - Chess Champion in on the Google Play?
Bobby Fischer - Chess Champion is listed in the Game Board category on the Google Play.
How can Bobby Fischer - Chess Champion improve its App Store Optimization?
Based on this audit, Bobby Fischer - Chess Champion should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Bobby Fischer - Chess Champion.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.