This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| king's indian defense | #1 | — |  |     | ||
| chess king | #25 |  |  |      | ||
| chess strategiesOpportunity | #83 |  |  |     | ||
| chess tactics | #84 |  |  |    | ||
| tactics trainerOpportunity | #98 |  |  |   | ||
| chess openings | Not ranked | — | — |      | ||
| chess trainingOpportunity | Not ranked | — | — |     | ||
| chess coursesOpportunity | Not ranked | — | — |  | ||
| chess puzzles | Not ranked | — | — |   | ||
| chess lessonsOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Master King
Game Board
Chess Tactics in Slav Defense
Game Board
Chess tempo - Train chess tact
Game Board
Fun Chess Puzzles
Game Board
Bobby Fischer - Chess Champion
Game Board
Chess Tactics: French Defense
Game Board
Chess Opening Lab (1400-2000)
Game Board
Chess Universe: Play Online
Game Board
TacticalPad Coach's Whiteboard
Sports
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Educational chart position
Toca Boca World
Toca Boca Jr: Fun Kids Games
PBS KIDS Games
Baby Panda's Supermarket
Keiki Learning games for Kids
Sago Mini World: Kids Games
Coloring Games: Color & Paint
LEGO® Bluey
Dopples World
Toca Boca Hair Salon 4
Kids Games: For Toddlers 3-5
Mia World - Makeover Life
Fluvsies - A Fluff to Luv
Netflix Playground
Boddle
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for "king's indian defense" but overall visibility is low (28/100) due to poor keyword coverage and no chart presence. Immediate focus should be expanding and optimizing keyword metadata and visual assets to capture high‑traffic terms like "chess puzzles" and "chess tactics".
The app holds position #1 for "king's indian defense" with traffic 40 and difficulty 39, indicating strong relevance for this niche. Leverage this authority in the title and description to boost related searches.
Only 5 of the top 10 target keywords are ranked; 5 high‑traffic terms (e.g., "chess puzzles" traffic 47, difficulty 75) are not ranked at all. Expanding the keyword set will improve the 32% keyword score.
Charts score is 0%, meaning the app does not appear in top charts for any category or region, limiting organic discovery. Gaining chart traction requires higher install volume and better conversion.
Current title lacks high‑volume terms like "chess tactics" and "chess puzzles". Adding one or two of these (while staying within the 30‑character limit) can boost visibility for multiple keywords.
The first 150 characters do not contain any of the missing high‑traffic keywords. Rewrite the short description to embed "chess tactics", "chess puzzles", and "chess training" early, improving relevance and click‑through rate.
Competitors use captioned screenshots and demo videos highlighting puzzle solving. Adding a short gameplay video and updating screenshots with callouts for "430 exercises" and "tactics trainer" can raise conversion and support higher chart ranking.
- 1Revise app title to include a high‑traffic keyword (e.g., "Chess Tactics: King's Indian Defense").
- 2Rewrite short and full descriptions, placing missing high‑traffic keywords (chess puzzles, chess training, tactics trainer) within the first 150 characters.
- 3Create 3‑5 new localized screenshots with captions that feature "430 exercises", "tactics trainer", and "chess puzzles".
- 4Produce a 15‑second demo video showcasing puzzle solving and add it to the store listing.
- 5Launch an ASO A/B test on the icon and screenshots, and encourage satisfied users to leave additional reviews.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3056 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): king's indian defense.
Few screenshots
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Improve visibility
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Tactics in King's Indian?
Chess Tactics in King's Indian has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess Tactics in King's Indian rank?
Chess Tactics in King's Indian is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Tactics in King's Indian?
Based on shared keyword rankings, the most frequent competitors of Chess Tactics in King's Indian are Chess Master King, Bobby Fischer - Chess Champion, Chess Tactics in Slav Defense. These apps appear next to Chess Tactics in King's Indian on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Tactics in King's Indian in on the Google Play?
Chess Tactics in King's Indian is listed in the Game Educational category on the Google Play.
How can Chess Tactics in King's Indian improve its App Store Optimization?
Based on this audit, Chess Tactics in King's Indian should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Tactics in King's Indian.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.