How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| slav defense | #1 | — | ||||
| chess king | #63 | |||||
| chess strategies | #76 | |||||
| chess tactics | #84 | |||||
| chess openings | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| chess courses | Not ranked | — | — | |||
| chess puzzles | Not ranked | — | — | |||
| chess lessons | Not ranked | — | — | |||
| chess improvement | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has excellent quality (75%) and a 4.9 rating, but its overall visibility is very low (22/100) due to poor keyword coverage and no chart rankings. Immediate focus should be on expanding and optimizing keyword usage and metadata to capture high‑traffic search terms.
The app scores 75% on quality and holds a 4.9/5 rating from 123 reviews, indicating strong user satisfaction. Leverage this credibility in the description and screenshots to improve conversion.
Only 4 out of 10 target keywords are ranked, with most core terms ("chess openings", "chess puzzles", "chess training") not appearing at all. This drags the Keywords Score down to 24% and limits discoverability.
Charts Score is 0% – the app is not appearing in Global or Category charts, preventing organic install momentum. Without chart visibility, the algorithm deprioritizes the listing.
The keyword "slav defense" is already rank 1 with traffic 31 and low difficulty (33). Adding related high‑traffic terms (e.g., "chess openings", "chess puzzles") around this core keyword can boost overall search share.
The title lacks high‑volume keywords like "chess tactics" or "chess lessons" and the short description/subtitle are missing. Updating them to include top‑ranking terms can raise the Keywords Score dramatically.
Competitors such as "Chess Kingdom" have broader install bases. Use the existing Chess King Learn suite to cross‑promote this app and run a small install‑boost campaign to generate chart traction.
Actionable recommendations to improve your visibility
Your description is 2968 characters, providing good keyword density and information for users.
Your 4.9 star rating builds user trust and improves conversion rates.
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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