This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| slav defense | #1 | — |  |     | ||
| chess king | #63 |  |  |      | ||
| chess strategiesOpportunity | #76 |  |  |     | ||
| chess tactics | #84 |  |  |    | ||
| chess openings | Not ranked | — | — |      | ||
| chess trainingOpportunity | Not ranked | — | — |    | ||
| chess coursesOpportunity | Not ranked | — | — |   | ||
| chess puzzles | Not ranked | — | — |   | ||
| chess lessonsOpportunity | Not ranked | — | — |  | ||
| chess improvementOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Kingdom : Online Chess
Game Board
Chess Tactics in Grünfeld Def.
Game Board
Chess Trainer
Game Puzzle
Chess - Play and Learn Online
Game Board
Fun Chess Puzzles
Game Board
Slava
House & Home
Simple Defense (Chess Puzzles)
Game Educational
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has excellent quality (75%) and a 4.9 rating, but its overall visibility is very low (22/100) due to poor keyword coverage and no chart rankings. Immediate focus should be on expanding and optimizing keyword usage and metadata to capture high‑traffic search terms.
The app scores 75% on quality and holds a 4.9/5 rating from 123 reviews, indicating strong user satisfaction. Leverage this credibility in the description and screenshots to improve conversion.
Only 4 out of 10 target keywords are ranked, with most core terms ("chess openings", "chess puzzles", "chess training") not appearing at all. This drags the Keywords Score down to 24% and limits discoverability.
Charts Score is 0% – the app is not appearing in Global or Category charts, preventing organic install momentum. Without chart visibility, the algorithm deprioritizes the listing.
The keyword "slav defense" is already rank 1 with traffic 31 and low difficulty (33). Adding related high‑traffic terms (e.g., "chess openings", "chess puzzles") around this core keyword can boost overall search share.
The title lacks high‑volume keywords like "chess tactics" or "chess lessons" and the short description/subtitle are missing. Updating them to include top‑ranking terms can raise the Keywords Score dramatically.
Competitors such as "Chess Kingdom" have broader install bases. Use the existing Chess King Learn suite to cross‑promote this app and run a small install‑boost campaign to generate chart traction.
- 1Revise the app title to something like "Chess King: Slav Defense Tactics & Lessons" and add a subtitle with keywords (e.g., "chess openings, puzzles, training").
- 2Rewrite the short description and full description to naturally embed at least 8 of the top‑traffic keywords, using bullet points and clear CTAs.
- 3Create localized versions of the title, subtitle, and description for high‑traffic markets (e.g., English, Spanish, Russian).
- 4Add or replace screenshots and video to highlight the "100 examples" and "300 exercises", and run an A/B test on the icon to improve click‑through rate.
- 5Launch a targeted install‑boost campaign (e.g., Google UAC) and encourage satisfied users to leave reviews, aiming for a minimum of 200 total reviews to sustain chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2968 characters, providing good keyword density and information for users.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Few screenshots
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Tactics in Slav Defense?
Chess Tactics in Slav Defense has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess Tactics in Slav Defense rank?
Chess Tactics in Slav Defense is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Tactics in Slav Defense?
Based on shared keyword rankings, the most frequent competitors of Chess Tactics in Slav Defense are Chess Kingdom : Online Chess, Chess - Play and Learn Online, Chess Tactics in Grünfeld Def.. These apps appear next to Chess Tactics in Slav Defense on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Tactics in Slav Defense in on the Google Play?
Chess Tactics in Slav Defense is listed in the Game Board category on the Google Play.
How can Chess Tactics in Slav Defense improve its App Store Optimization?
Based on this audit, Chess Tactics in Slav Defense should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Tactics in Slav Defense.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.