This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess endings | #3 |  |  |    | ||
| chess king | #37 |  |  |     | ||
| chess tactics | #100 |  | — |      | ||
| chess strategyOpportunity | Not ranked | — | — |    | ||
| learn chess | Not ranked | — | — |    | ||
| chess coursesOpportunity | Not ranked | — | — |   | ||
| chess trainingOpportunity | Not ranked | — | — | | ||
| chess lessonsOpportunity | Not ranked | — | — |  | ||
| chess puzzles | Not ranked | — | — |   | ||
| chess gamesOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Karjakin - Elite Chess Player
Game Board
Chess Endgame Training
Game Board
CT-ART. Chess Mate Theory
Game Board
Chess School for Beginners
Game Board
Chess Endgame Puzzle Trainer
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Endings for Beginners has excellent user sentiment (4.8 rating, 75% quality score) but suffers from poor discoverability, reflected by a 29/100 visibility score and low keyword rankings. Immediate focus should be on boosting keyword relevance and chart performance.
The app holds a 4.8/5 rating across 1,054 reviews, contributing to a solid 75% quality score. Leverage this social proof in screenshots and promotional copy to encourage conversions.
Only 3 out of 10 target keywords rank (33% keyword score). High‑traffic terms like "learn chess" (traffic 52) and "chess puzzles" (traffic 47) are not ranked, limiting organic reach.
Charts score is 0%; the app is not ranked in either Global or Category charts, indicating insufficient install volume and engagement to trigger rankings.
The primary keyword "chess endings" ranks at #3 (traffic 33) but the title does not include it. Adding "Chess Endings" and other high‑traffic terms like "chess strategy" can improve relevance and CTR.
Competitors such as "Chess Endgame Training" rank for similar keywords and are ahead in visibility. Capture shared high‑traffic keywords (e.g., "chess training", difficulty 42) that are currently unranked for this app.
- 1Revise the app title to include "Chess Endings" and add "Chess Strategy" in the short description.
- 2Incorporate unranked high‑traffic keywords (learn chess, chess puzzles, chess training, chess lessons) naturally throughout the long description and bullet points.
- 3Launch a targeted install campaign (Google UAC) to boost downloads and trigger chart rankings.
- 4Create A/B tests for localized screenshots and feature graphics highlighting the 4.8 rating and beginner-friendly endgame lessons.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3379 characters, providing good keyword density and information for users.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Few screenshots
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Improve visibility
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Endings for Beginners?
Chess Endings for Beginners has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess Endings for Beginners rank?
Chess Endings for Beginners is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Endings for Beginners?
Based on shared keyword rankings, the most frequent competitors of Chess Endings for Beginners are Karjakin - Elite Chess Player, Chess School for Beginners, Chess Endgame Training. These apps appear next to Chess Endings for Beginners on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Endings for Beginners in on the Google Play?
Chess Endings for Beginners is listed in the Game Board category on the Google Play.
How can Chess Endings for Beginners improve its App Store Optimization?
Based on this audit, Chess Endings for Beginners should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Endings for Beginners.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.