This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess school | #1 | — |  |     | ||
| chess king | #38 |  |  |      | ||
| chess for beginnersOpportunity | #73 |  |  |      | ||
| chess lessonsOpportunity | #87 |  |  |   | ||
| learn chess | Not ranked | — | — | | ||
| chess tactics | Not ranked | — | — |      | ||
| chess strategyOpportunity | Not ranked | — | — |  | ||
| chess trainingOpportunity | Not ranked | — | — | | ||
| play chess | Not ranked | — | — |   | ||
| chess coursesOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Endings for Beginners
Game Board
Verbal Chess
Game Board
Debuteer - Chess openings
Game Board
Lasker - Chess Champion
Game Board
Chess School
Education
Chess variants - Chess Remix
Game Board
Chess
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a modest quality score (63%) and a solid rating (4.3), but its overall visibility is low (26/100) due to weak keyword rankings and no chart presence. Immediate focus should be on expanding and optimizing keyword coverage and boosting on‑store assets to climb the rankings.
The app already ranks #1 for "chess school," which drives the highest traffic among the audited keywords (traffic 49). Leverage this position by highlighting the exact phrase in the title and short description to reinforce relevance.
Only 4 of 10 target keywords are ranked; 6 high‑traffic terms (e.g., "learn chess" traffic 52, "chess tactics" traffic 39, "play chess" traffic 63) are not appearing in search. This caps the Keywords Score at 31%. Expand the keyword set in the title, subtitle, and description to include these terms.
Charts Score is 0% – the app is not appearing in any top‑10 positions for global or category charts, and it is not ranked in its "Game Board" category. Without chart visibility, organic discovery is severely limited.
Keywords like "learn chess" (traffic 52, difficulty 71) and "play chess" (traffic 63, difficulty 64) have the highest search volume. Although difficulty is moderate‑high, targeting them with a well‑crafted subtitle and short description can capture additional traffic.
Competitors such as "Chess Endings for Beginners" rank ahead but share only one keyword. By outranking them for shared terms (e.g., "chess for beginners" currently #73) you can steal their traffic. Focus on improving rankings for shared keywords.
Quality Score is decent (63%) but could be lifted by adding a localized video preview, updating screenshots with clear CTA overlays, and incorporating user‑generated content. Enhanced assets improve conversion, which feeds higher rankings.
- 1Add high‑traffic keywords (learn chess, chess tactics, play chess, chess strategy) to the app title, short description, and long description, ensuring natural language.
- 2Create a compelling subtitle (e.g., "Learn Chess – Tactics, Strategy & Play for Beginners") that includes at least two target keywords.
- 3Refresh visual assets: add a 15‑second video demo, update screenshots with bold benefit statements, and include localized versions for top markets.
- 4Implement A/B testing on the short description and icon to boost click‑through rate, aiming for a CTR > 5% to improve chart rankings.
- 5Monitor competitor keyword rankings weekly and adjust bids/ASO copy to overtake shared keywords such as "chess for beginners".
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3429 characters, providing good keyword density and information for users.
No significant issues found
Improve visibility
Score of 26/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Chess School for Beginners in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess School for Beginners?
Chess School for Beginners has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess School for Beginners rank?
Chess School for Beginners is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess School for Beginners?
Based on shared keyword rankings, the most frequent competitors of Chess School for Beginners are Chess Endings for Beginners, Lasker - Chess Champion, Chess School. These apps appear next to Chess School for Beginners on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess School for Beginners in on the Google Play?
Chess School for Beginners is listed in the Game Board category on the Google Play.
How can Chess School for Beginners improve its App Store Optimization?
Based on this audit, Chess School for Beginners should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess School for Beginners.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.