Chess School for Beginners

The app already ranks #1 for "chess school," which drives the highest traffic among the audited keywords (traffic 49). Leverage this position by highlighting the exact phrase in the title and short description to reinforce relevance.

Only 4 of 10 target keywords are ranked; 6 high‑traffic terms (e.g., "learn chess" traffic 52, "chess tactics" traffic 39, "play chess" traffic 63) are not appearing in search. This caps the Keywords Score at 31%. Expand the keyword set in the title, subtitle, and description to include these terms.

Charts Score is 0% – the app is not appearing in any top‑10 positions for global or category charts, and it is not ranked in its "Game Board" category. Without chart visibility, organic discovery is severely limited.

Keywords like "learn chess" (traffic 52, difficulty 71) and "play chess" (traffic 63, difficulty 64) have the highest search volume. Although difficulty is moderate‑high, targeting them with a well‑crafted subtitle and short description can capture additional traffic.

Competitors such as "Chess Endings for Beginners" rank ahead but share only one keyword. By outranking them for shared terms (e.g., "chess for beginners" currently #73) you can steal their traffic. Focus on improving rankings for shared keywords.

Quality Score is decent (63%) but could be lifted by adding a localized video preview, updating screenshots with clear CTA overlays, and incorporating user‑generated content. Enhanced assets improve conversion, which feeds higher rankings.