How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess school | #1 | — | ||||
| chess king | #38 | |||||
| chess for beginners | #73 | |||||
| chess lessons | #87 | |||||
| learn chess | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| chess strategy | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| play chess | Not ranked | — | — | |||
| chess courses | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a modest quality score (63%) and a solid rating (4.3), but its overall visibility is low (26/100) due to weak keyword rankings and no chart presence. Immediate focus should be on expanding and optimizing keyword coverage and boosting on‑store assets to climb the rankings.
The app already ranks #1 for "chess school," which drives the highest traffic among the audited keywords (traffic 49). Leverage this position by highlighting the exact phrase in the title and short description to reinforce relevance.
Only 4 of 10 target keywords are ranked; 6 high‑traffic terms (e.g., "learn chess" traffic 52, "chess tactics" traffic 39, "play chess" traffic 63) are not appearing in search. This caps the Keywords Score at 31%. Expand the keyword set in the title, subtitle, and description to include these terms.
Charts Score is 0% – the app is not appearing in any top‑10 positions for global or category charts, and it is not ranked in its "Game Board" category. Without chart visibility, organic discovery is severely limited.
Keywords like "learn chess" (traffic 52, difficulty 71) and "play chess" (traffic 63, difficulty 64) have the highest search volume. Although difficulty is moderate‑high, targeting them with a well‑crafted subtitle and short description can capture additional traffic.
Competitors such as "Chess Endings for Beginners" rank ahead but share only one keyword. By outranking them for shared terms (e.g., "chess for beginners" currently #73) you can steal their traffic. Focus on improving rankings for shared keywords.
Quality Score is decent (63%) but could be lifted by adding a localized video preview, updating screenshots with clear CTA overlays, and incorporating user‑generated content. Enhanced assets improve conversion, which feeds higher rankings.
Actionable recommendations to improve your visibility
Your description is 3429 characters, providing good keyword density and information for users.
No significant issues found
Score of 26/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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