This audit was generated on May 1, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| minimal chess | #1 | — |  |     | ||
| elegant chess | #1 | — |  |    | ||
| chess themes | #16 |  |  |     | ||
| chess game | #27 |  |  |   | ||
| strategy boardOpportunity | Not ranked | — | — |     | ||
| chess puzzles | Not ranked | — | — |      | ||
| custom chessOpportunity | Not ranked | — | — |   | ||
| chess difficultyOpportunity | Not ranked | — | — |    | ||
| two player chessOpportunity | Not ranked | — | — |   | ||
| mind gamesOpportunity | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Minimal Chess scores well on quality (90%) and dominates its brand keywords, but suffers from low overall visibility due to limited keyword coverage and no chart presence. Prioritizing keyword expansion and install growth will drive the biggest lift.
The app ranks #1 for both "minimal chess" and "elegant chess" with solid traffic (45 and 42) and moderate difficulty (41, 38). Keep these terms in the title and short description to preserve top‑of‑search advantage.
A 90% quality score (4.5‑star rating, 216 reviews) signals strong user satisfaction, which helps conversion. Leverage this by highlighting the rating in the store listing and encouraging more reviews.
Only 4 of the 10 target keywords are ranked; high‑traffic terms like "chess puzzles" (traffic 47, difficulty 75) and "two player chess" (traffic 78) are not ranked. This caps discoverability across core chess searches.
Charts score is 0%, meaning the app isn’t appearing in top‑grossing or top‑free charts. Without chart momentum, organic visibility stalls.
Integrate unranked, high‑traffic keywords (e.g., "chess puzzles", "two player chess", "strategy board", "mind games") into the title, short description, and long description. Use natural language and repeat them in bullet points to boost relevance without keyword stuffing.
Actionable recommendations to improve your visibility
15 screenshots give users a comprehensive view of your app.
Your 4.5 star rating builds user trust and improves conversion rates.
Ranking in top 10 for 1 keyword(s): elegant chess.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Minimal Chess: Elegant & Clean has a visibility score of 52 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
Minimal Chess: Elegant & Clean is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Minimal Chess: Elegant & Clean are Chess, Chessable: Study Chess Smarter, Chess Stars Multiplayer Online. These apps appear next to Minimal Chess: Elegant & Clean on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Minimal Chess: Elegant & Clean is listed in the Game Board category on the Google Play.
Based on this audit, Minimal Chess: Elegant & Clean should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Minimal Chess: Elegant & Clean.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US