This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| minimal chess | #1 | — |  |     | ||
| elegant chess | #1 | — |  |    | ||
| chess themes | #16 |  |  |     | ||
| chess game | #27 |  |  |   | ||
| strategy boardOpportunity | Not ranked | — | — |     | ||
| chess puzzles | Not ranked | — | — |      | ||
| custom chessOpportunity | Not ranked | — | — |   | ||
| chess difficultyOpportunity | Not ranked | — | — |    | ||
| two player chessOpportunity | Not ranked | — | — |   | ||
| mind gamesOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess
Game Board
Chess Stars Multiplayer Online
Game Board
Chess Ultimate
Game Strategy
Chess Royale - Play and Learn
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Minimal Chess scores well on quality (90%) and dominates its brand keywords, but suffers from low overall visibility due to limited keyword coverage and no chart presence. Prioritizing keyword expansion and install growth will drive the biggest lift.
The app ranks #1 for both "minimal chess" and "elegant chess" with solid traffic (45 and 42) and moderate difficulty (41, 38). Keep these terms in the title and short description to preserve top‑of‑search advantage.
A 90% quality score (4.5‑star rating, 216 reviews) signals strong user satisfaction, which helps conversion. Leverage this by highlighting the rating in the store listing and encouraging more reviews.
Only 4 of the 10 target keywords are ranked; high‑traffic terms like "chess puzzles" (traffic 47, difficulty 75) and "two player chess" (traffic 78) are not ranked. This caps discoverability across core chess searches.
Charts score is 0%, meaning the app isn’t appearing in top‑grossing or top‑free charts. Without chart momentum, organic visibility stalls.
Integrate unranked, high‑traffic keywords (e.g., "chess puzzles", "two player chess", "strategy board", "mind games") into the title, short description, and long description. Use natural language and repeat them in bullet points to boost relevance without keyword stuffing.
- 1Revise app title and short description to include top‑traffic unranked keywords such as "chess puzzles" and "two player chess" while retaining the brand name.
- 2Rewrite the long description (first 500 chars) to embed high‑volume keywords, add bullet points for "strategy board", "mind games", and "custom chess themes", and repeat them naturally.
- 3Launch a targeted install campaign (e.g., Google UAC) to increase daily install volume, aiming for chart placement within 4‑6 weeks.
- 4Refresh visual assets (icon, feature graphic, screenshots) to showcase the minimalist aesthetic and theme customization, adding localized screenshots for top markets.
- 5Implement an in‑app prompt encouraging users to leave a 5‑star review after a win or puzzle completion to grow the review count beyond 216.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): elegant chess.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Minimal Chess: Elegant & Clean?
Minimal Chess: Elegant & Clean has a visibility score of 52 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Minimal Chess: Elegant & Clean rank?
Minimal Chess: Elegant & Clean is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Minimal Chess: Elegant & Clean?
Based on shared keyword rankings, the most frequent competitors of Minimal Chess: Elegant & Clean are Chess, Chessable: Study Chess Smarter, Chess Stars Multiplayer Online. These apps appear next to Minimal Chess: Elegant & Clean on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Minimal Chess: Elegant & Clean in on the Google Play?
Minimal Chess: Elegant & Clean is listed in the Game Board category on the Google Play.
How can Minimal Chess: Elegant & Clean improve its App Store Optimization?
Based on this audit, Minimal Chess: Elegant & Clean should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Minimal Chess: Elegant & Clean.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.