This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess king | #2 |  |  |    | ||
| online chess | Not ranked | — | — |      | ||
| play chess | Not ranked | — | — |   | ||
| chess gameOpportunity | Not ranked | — | — |   | ||
| chess computerOpportunity | Not ranked | — | — |   | ||
| local chessOpportunity | Not ranked | — | — |    | ||
| chess databaseOpportunity | Not ranked | — | — |      | ||
| chess analysisOpportunity | Not ranked | — | — |      | ||
| chess profileOpportunity | Not ranked | — | — |    | ||
| online chess gameOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess King - Learn to Play
Game Board
Chess Strategy (1800-2400)
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess King - Play Online suffers from extremely low visibility (11/100) due to poor keyword rankings, minimal reviews, and a weak quality score. Immediate focus should be on keyword optimization and reputation building to lift rankings and install rates.
The app already ranks #2 for the exact brand term "chess king" with traffic potential of 35, showing brand recognition can drive visibility. Leverage this by keeping the brand term prominent while adding high‑traffic generic keywords.
Only 44 reviews and a 3.2‑star rating drag the Quality Score down to 38%, hurting conversion and algorithmic trust. Implement a gentle in‑app rating prompt after successful games to boost both volume and average rating.
9 of the top 10 target keywords are not ranked (e.g., "online chess" traffic 61, difficulty 67; "play chess" traffic 63, difficulty 64). The title and short description currently contain none of these high‑traffic terms.
Update the title to include primary generic keywords, e.g., "Chess King: Play Online Chess & Local Games" and rewrite the short description to feature "online chess, play chess, chess game, computer opponent". This directly addresses the missing keyword rankings.
Current Quality Score (38%) indicates weak visual assets. Add high‑resolution screenshots that showcase online play, two‑player mode, and AI analysis, each captioned with target keywords. Refresh the icon to a modern, recognizable chess piece to improve click‑through rates.
The competitor "Chess King - Learn to Play" ranks ahead while sharing only one keyword. Emphasize unique features (local analysis, database, user profiles) in the description and asset captions to capture search traffic that the competitor does not target.
- 1Revise app title to include high‑traffic keywords (e.g., "Online Chess, Play Chess").
- 2Rewrite short description with top keywords: online chess, play chess, chess game, computer opponent.
- 3Add an in‑app rating prompt after 5 games and offer a brief incentive to raise average rating and review count.
- 4Create 5 new screenshots and an updated icon, each with keyword‑rich captions highlighting unique features.
- 5Expand the full description with separate sections for online, local, AI analysis, and database, embedding the target keywords naturally.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Short description
Your app description is only 224 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess King - Play Online?
Chess King - Play Online has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess King - Play Online rank?
Chess King - Play Online is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess King - Play Online?
Based on shared keyword rankings, the most frequent competitors of Chess King - Play Online are Chess King - Learn to Play, Chess Strategy (1800-2400). These apps appear next to Chess King - Play Online on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess King - Play Online in on the Google Play?
Chess King - Play Online is listed in the Game Board category on the Google Play.
How can Chess King - Play Online improve its App Store Optimization?
Based on this audit, Chess King - Play Online should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess King - Play Online.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.