This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chesslink | #1 | — |  |     | ||
| millennium board | #1 | — |  |    | ||
| online chess | #86 |  |  |    | ||
| chess online | #86 |  |  |  | ||
| chess boardOpportunity | Not ranked | — | — |    | ||
| lichessOpportunity | Not ranked | — | — |  | ||
| play chess | Not ranked | — | — | | ||
| chess gameOpportunity | Not ranked | — | — |  | ||
| bluetooth chessOpportunity | Not ranked | — | — |   | ||
| smart chessOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Coach
Game Board
Chess L!VE
Game Board
Chess - Play and Learn Online
Game Board
Big Time Chess - Make Money
Game Board
Board Games Companion
Tools
Chess Online & Offline
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
ChessLink has a solid brand presence (rank 1 for "chesslink" and "millennium board") but suffers from low overall visibility due to poor keyword coverage, missing store listing assets, and no chart rankings. Immediate focus should be on expanding and optimizing keyword usage and enhancing the store listing to capture high‑traffic terms.
The app ranks #1 for its brand terms "chesslink" (traffic 51) and "millennium board" (traffic 43), securing high relevance for users searching directly for the product. Leverage this by reinforcing the brand in the title and subtitle while expanding into related high‑volume keywords.
Only 4 of the 10 analyzed keywords rank, and none appear in the top 10 besides the brand terms. High‑traffic keywords like "online chess" (traffic 61) and "play chess" (traffic 63) are not ranked, limiting discoverability.
The first 500 characters cut off abruptly and lack the top‑performing keywords (e.g., "online chess", "play chess", "lichess"). This reduces relevance signals for the Play Store algorithm.
Keywords such as "lichess" (traffic 87, difficulty 38) and "bluetooth chess" (traffic 53, difficulty 44) have decent search volume and manageable competition. Adding them to the keyword field and description can quickly boost rankings.
Charts score is 0% – the app isn’t appearing in top charts, partly due to lack of optimized screenshots and feature graphics. Adding captioned screenshots that embed high‑traffic terms (e.g., "Play chess online with real pieces") can improve click‑through rates and conversions.
Current rating is 4.2 with only 89 reviews, which is low for a board‑game category. Encouraging more 5‑star reviews can improve the Quality Score (currently 63%) and influence ranking positively.
- 1Revise the app title to include a high‑traffic keyword (e.g., "ChessLink – Play Online Chess").
- 2Add a subtitle/short description featuring "online chess, play chess, lichess, bluetooth chess".
- 3Rewrite the full description (first 4000 chars) to naturally integrate the top 8 target keywords with bullet points and clear CTAs.
- 4Update the keyword field with medium‑difficulty terms: online chess, play chess, chess game, lichess, bluetooth chess, smart chess.
- 5Create 5 new screenshots with caption overlays that contain the new keywords and add a feature graphic for the Play Store.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): millennium board.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ChessLink?
ChessLink has a visibility score of 36 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does ChessLink rank?
ChessLink is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ChessLink?
Based on shared keyword rankings, the most frequent competitors of ChessLink are Chess - Play and Learn Online, Chess Coach, Big Time Chess - Make Money. These apps appear next to ChessLink on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ChessLink in on the Google Play?
ChessLink is listed in the Game Board category on the Google Play.
How can ChessLink improve its App Store Optimization?
Based on this audit, ChessLink should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ChessLink.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.