This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| encyclopedia chess | #3 |  |  |    | ||
| chess informant | #3 | |  |  | ||
| chess king learn | #90 |  |  |      | ||
| chess combinationsOpportunity | Not ranked | — | — |     | ||
| chess tactics | Not ranked | — | — |    | ||
| ecc vol 2Opportunity | Not ranked | — | — |      | ||
| chess trainingOpportunity | Not ranked | — | — |      | ||
| chess puzzles | Not ranked | — | — |   | ||
| intermediate chessOpportunity | Not ranked | — | — |   | ||
| chess strategiesOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Endgame Puzzle Trainer
Game Board
Encyclopedia Chess Informant 3
Game Board
Encyclopedia Chess Informant 1
Game Board
Chess
Game Board
Chess Prep Pro Openings
Game Board
Chess Events: Games & Results
Events
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has solid user satisfaction (5.0 rating) and a decent quality score, but its ASO performance is hampered by limited keyword rankings and zero chart presence, resulting in a modest visibility score of 49/100.
Only 3 out of 10 target keywords are ranked, with most high‑traffic terms like "chess combinations" and "chess puzzles" not appearing at all. This limits discoverability despite traffic potentials of 36‑57.
Keywords such as "ecc vol 2" (traffic 57, difficulty 38) and "intermediate chess" (traffic 54, difficulty 44) are easy wins. Incorporate them into the title, short description, and body copy to boost rankings quickly.
A 5.0 rating from 185 reviewers signals strong user satisfaction. Highlight this in the store listing (e.g., review snippets) and use it to encourage new downloads.
The app is not appearing in global or category charts, which reduces organic traction. Improving keyword rankings and download velocity is essential to break into charts.
Competitors share only one keyword with this app. Target competitor‑strong terms like "chess tactics" and "chess puzzles" (traffic 39‑47) by adding relevant feature highlights to capture their search share.
The current long description ends mid‑sentence and lacks bullet points, CTAs, and keyword density. A well‑structured, keyword‑rich description will improve relevance and conversion.
- 1Rename the app to include a high‑traffic keyword, e.g., "Encyclopedia Chess Informant 2 – ECC Vol 2 Chess Combinations".
- 2Rewrite the short and long descriptions using bullet points, adding unranked high‑traffic keywords ("chess combinations", "chess puzzles", "ecc vol 2", "intermediate chess").
- 3Add a strong call‑to‑action and feature highlights (e.g., "Solve 500+ intermediate level combos", "Improve ELO 2200") to boost conversion.
- 4Create a short promo video and updated screenshots that showcase puzzle solving and training modes to increase click‑through rates.
- 5Implement an in‑app prompt to encourage satisfied users to leave reviews, aiming to raise the review count above 300 for social proof.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3011 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Few screenshots
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Encyclopedia Chess Informant 2?
Encyclopedia Chess Informant 2 has a visibility score of 49 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Encyclopedia Chess Informant 2 rank?
Encyclopedia Chess Informant 2 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Encyclopedia Chess Informant 2?
Based on shared keyword rankings, the most frequent competitors of Encyclopedia Chess Informant 2 are Chess Endgame Puzzle Trainer, Chess, Encyclopedia Chess Informant 3. These apps appear next to Encyclopedia Chess Informant 2 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Encyclopedia Chess Informant 2 in on the Google Play?
Encyclopedia Chess Informant 2 is listed in the Game Board category on the Google Play.
How can Encyclopedia Chess Informant 2 improve its App Store Optimization?
Based on this audit, Encyclopedia Chess Informant 2 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Encyclopedia Chess Informant 2.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.