How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| encyclopedia chess | #3 | |||||
| chess informant | #3 | |||||
| chess king learn | #90 | |||||
| chess combinations | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| ecc vol 2 | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| chess puzzles | Not ranked | — | — | |||
| intermediate chess | Not ranked | — | — | |||
| chess strategies | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has solid user satisfaction (5.0 rating) and a decent quality score, but its ASO performance is hampered by limited keyword rankings and zero chart presence, resulting in a modest visibility score of 49/100.
Only 3 out of 10 target keywords are ranked, with most high‑traffic terms like "chess combinations" and "chess puzzles" not appearing at all. This limits discoverability despite traffic potentials of 36‑57.
Keywords such as "ecc vol 2" (traffic 57, difficulty 38) and "intermediate chess" (traffic 54, difficulty 44) are easy wins. Incorporate them into the title, short description, and body copy to boost rankings quickly.
A 5.0 rating from 185 reviewers signals strong user satisfaction. Highlight this in the store listing (e.g., review snippets) and use it to encourage new downloads.
The app is not appearing in global or category charts, which reduces organic traction. Improving keyword rankings and download velocity is essential to break into charts.
Competitors share only one keyword with this app. Target competitor‑strong terms like "chess tactics" and "chess puzzles" (traffic 39‑47) by adding relevant feature highlights to capture their search share.
The current long description ends mid‑sentence and lacks bullet points, CTAs, and keyword density. A well‑structured, keyword‑rich description will improve relevance and conversion.
Actionable recommendations to improve your visibility
Your description is 3011 characters, providing good keyword density and information for users.
Your 5.0 star rating builds user trust and improves conversion rates.
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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