Orca: Formerly Happyfeed

The app scores 90% on quality, reflecting good metadata, screenshots, and user ratings (4.6 from 1,237 reviews). Leverage this foundation when testing new ASO assets to maintain conversion rates.

Only 4 of the top 10 target keywords rank, with core terms like "mental health" and "daily journal" unranked despite traffic >50 and difficulty <80. This directly drags the visibility score to 21/100.

Charts score is 0%, meaning the app isn’t appearing in any top‑10 charts globally or within Health & Fitness. Without chart visibility, organic discoverability stays limited.

Keywords like "gratitude log" (rank 22, difficulty 39) and "gratitude diary" (rank 40, difficulty 40) have moderate traffic and low competition. Prioritize these in the title, short description, and keyword field to gain quick rank lifts.

Competitors such as Orca Splash rank for "gratitude journal" (traffic 54, difficulty 75) while Orca sits at rank 63. Refine copy to emphasize unique features (photo/video entries, Pods) and add the phrase "gratitude journal" prominently to surpass them.