PsychSurveys

The app holds #1 for its brand (traffic 52) and two core long-tails “mental health surveys” & “anxiety surveys” (combined 75 traffic) with only 35-37 difficulty—defensible anchors that should remain in Title & first 80 chars of description.

Not ranked in any Health & Fitness top-500 list, so even perfect keywords can’t compensate for the 0% Charts Score; install velocity is too low (< daily 200-300). Run a 30-day targeted Google Ads tROAS campaign and encourage in-app reviews to hit ≥4.0 and break into top 200.

Four mid-difficulty terms (patient progress tracking, therapy assessment tools, mental health tracking, psychology survey tools) drive 154 traffic but are absent from metadata. Insert them naturally—especially “patient progress tracking” (traffic 47) in the Short Description and first-line promo text.

PSYCHOTECHNIQUE TEST ranks ahead on “psychometric assessment” (rank 87 vs its 28 difficulty), while QuickThoughts, MindHealth etc. own paid-survey space. Add 2-3 differentiating CBT/DBT modifiers (e.g., “evidence-based CBT assessment”) to carve a niche and avoid head-to-head with reward survey apps.

Quality Score 75% hints at mediocre graphics; A/B test a new icon with diary-card visual + check-mark and swap first screenshot to show clinician dashboard vs generic form to raise conversion 15-20%, feeding back into chart ranking via higher install rate.

Average KW difficulty across analysed set is 32—well below the 45+ seen in mainstream meditation apps—indicating room to rank by simple on-page optimisation without heavy backlinking.