This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| food expiry tracker | #35 |  |  |      | ||
| nospoil | #93 |  |  |      | ||
| grocery trackerOpportunity | Not ranked | — | — |      | ||
| food waste reductionOpportunity | Not ranked | — | — |      | ||
| expiration date trackerOpportunity | Not ranked | — | — |     | ||
| barcode scanner foodOpportunity | Not ranked | — | — |      | ||
| kitchen food organizerOpportunity | Not ranked | — | — |     | ||
| food storage guideOpportunity | Not ranked | — | — |    | ||
| meal planning appOpportunity | Not ranked | — | — |     | ||
| reduce food wasteOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Threads
Social Networking
Smart - Food Score Calculator
Food & Drink
Psiphon Browser
Utilities
ShelfLife: Food Expiry Tracker
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Taco Bell Fast Food & Delivery
Chick-fil-A
Chipotle
Pizza Hut - Delivery & Takeout
The Cheesecake Factory
Uber Eats: Food & Groceries
7-Eleven: Rewards & Shopping
Too Good To Go: End Food Waste
Subway®
BURGER KING® App
Starbucks
Domino's Pizza USA
Instacart: Groceries & Food
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NoSpoil has near-zero visibility (14/100) with only two keywords ranked and zero ratings, placing it far behind category-specific rival ShelfLife. The app’s single strength—solid on-device copy—remains invisible because the store listing is un-optimized; immediate keyword and rating fixes are critical.
Although the subtitle already contains the exact phrase, "food expiry tracker" is only at rank 35, giving the app less than 1% of the 33 traffic score. Move this exact phrase to the 30-character title (e.g. "NoSpoil: Food Expiry Tracker") and repeat it once in the first 80 characters of the long description to lift relevancy.
With 0 reviews the Quality Score is capped at 50%; Apple won’t surface unrated apps in browse or search clusters. Implement an in-app SKStoreReview prompt after the user’s first saved expiry reminder to reach 10-plus 5-star ratings within two weeks.
Keywords such as "expiration date tracker" (difficulty 28, traffic 33) and "food waste reduction" (difficulty 33, traffic 39) have no ranking entries. Add them to the keyword field and first-line description to secure top-5 positions before competitors notice.
Even the exact brand "nospoil" only ranks 93, indicating Apple does not yet associate the name with food tracking. Place "nospoil" in the title, keyword field and developer name segment, and run a small Apple Search Ads Exact campaign to train the algorithm.
Both ShelfLife and general apps ignore "barcode scanner food" (traffic 49, difficulty 38). Feature this in the first screenshot caption and the promotional text to capture high-intent users who scan items.
The description’s opening line and Live-Activity feature are compelling differentiators. Retain this copy while adding keyword modifiers so Apple’s index picks up relevance without hurting readability.
- 1Rewrite title to "NoSpoil: Food Expiry Tracker" and paste primary keywords in keyword field.
- 2Trigger native review prompt after first successful expiry reminder to reach 10+ ratings within 14 days.
- 3Replace second screenshot text with "Scan any barcode instantly" to target "barcode scanner food" and push keyword into screenshot caption.
- 4Add promotional text: "Track expiration dates & reduce food waste with barcode scan" to capture long-tail terms.
- 5Launch $50 Apple Search Ads Exact bid on "food expiry tracker" and "nospoil" to force rank inflation while organic metadata matures.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1964 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NoSpoil - Food Expiry Tracker?
NoSpoil - Food Expiry Tracker has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does NoSpoil - Food Expiry Tracker rank?
NoSpoil - Food Expiry Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of NoSpoil - Food Expiry Tracker?
Based on shared keyword rankings, the most frequent competitors of NoSpoil - Food Expiry Tracker are Threads, Psiphon Browser, Smart - Food Score Calculator. These apps appear next to NoSpoil - Food Expiry Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is NoSpoil - Food Expiry Tracker in on the Apple App Store?
NoSpoil - Food Expiry Tracker is listed in the Food & Drink category on the Apple App Store.
How can NoSpoil - Food Expiry Tracker improve its App Store Optimization?
Based on this audit, NoSpoil - Food Expiry Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NoSpoil - Food Expiry Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.