NoSpoil - Food Expiry Tracker

Although the subtitle already contains the exact phrase, "food expiry tracker" is only at rank 35, giving the app less than 1% of the 33 traffic score. Move this exact phrase to the 30-character title (e.g. "NoSpoil: Food Expiry Tracker") and repeat it once in the first 80 characters of the long description to lift relevancy.

With 0 reviews the Quality Score is capped at 50%; Apple won’t surface unrated apps in browse or search clusters. Implement an in-app SKStoreReview prompt after the user’s first saved expiry reminder to reach 10-plus 5-star ratings within two weeks.

Keywords such as "expiration date tracker" (difficulty 28, traffic 33) and "food waste reduction" (difficulty 33, traffic 39) have no ranking entries. Add them to the keyword field and first-line description to secure top-5 positions before competitors notice.

Even the exact brand "nospoil" only ranks 93, indicating Apple does not yet associate the name with food tracking. Place "nospoil" in the title, keyword field and developer name segment, and run a small Apple Search Ads Exact campaign to train the algorithm.

Both ShelfLife and general apps ignore "barcode scanner food" (traffic 49, difficulty 38). Feature this in the first screenshot caption and the promotional text to capture high-intent users who scan items.

The description’s opening line and Live-Activity feature are compelling differentiators. Retain this copy while adding keyword modifiers so Apple’s index picks up relevance without hurting readability.