Aware

The app’s brand name "aware" already ranks #2 with 45 search traffic, showing strong brand recognition. Leverage this by adding the brand keyword to the title and short description to retain that ranking while introducing additional keywords.

Only 1 out of 10 target keywords is ranked; high‑traffic terms like "bank sms tracker" (49 traffic) and "money manager" (52 traffic) are not appearing at all. Incorporate these high‑traffic, moderate‑difficulty keywords into the title, short description, and app description to improve rankings.

The listing has 0 reviews, resulting in a missing rating signal that hurts conversion and quality score (50%). Implement an in‑app prompt after the weekly summary to encourage 4‑star+ reviews and respond to feedback promptly.

The quality score is only 50%; the listing lacks compelling screenshots, a promo video, and feature graphics that showcase the weekly expense summary. Add 5 high‑resolution screenshots with overlay text and a 15‑second video to boost user confidence and click‑through rates.

Two competitors use the same name in different categories (mindfulness). Differentiating the title (e.g., "Aware – Bank SMS Expense Tracker") and adding a subtitle with finance‑related keywords will reduce confusion and improve relevance in the Finance category.