Hairdo: Hair Filters & Color

The audit lists 10 target keywords with combined monthly traffic of ~530 searches (e.g., hairdo 65, hair color changer 60). These represent untapped demand that can drive organic installs if captured.

The app’s AI‑powered try‑on feature is unique in the store and can be highlighted in the title, subtitle and screenshots to attract tech‑savvy users.

All 10 analyzed keywords are unranked, resulting in a 0% Keywords Score. This is the biggest driver of the 3/100 visibility rating.

The description is only ~500 characters and lacks keyword integration; the subtitle and keyword field are likely empty, contributing to the poor ranking and low Quality Score (50%).

Rating is 0.0 with 0 reviews, which negatively impacts conversion and algorithmic trust. New users are less likely to download a blank‑rated app.

The app is placed in "Reference" where similar visual‑try‑on tools usually live in "Lifestyle" or "Photo & Video"; moving to a more relevant category can improve chart eligibility and relevance signals.