Ishikoro Explorers:Rock Finder

The app ranks #1 for the brand keyword "ishikoro" with traffic 20, demonstrating strong brand recognition. Leverage this by keeping the brand term in the title and using it as a foundation for additional keyword expansion.

Only 4 of the 10 analyzed keywords are ranked (ishikoro, rock hunting, stone finder, geology app). High‑traffic keywords like "rock identifier" (traffic 49) and "mineral scanner" (traffic 25) are not ranking, capping visibility.

The app has a perfect 5.0 rating but 0 reviews, which limits credibility and ranking potential. Lack of social proof hurts conversion and ASO weight.

Keywords such as "rock collector" (traffic 18, difficulty 16) and "outdoor explorer" (traffic 41, difficulty 26) are untapped and easy to rank. Adding them to the keyword field can quickly boost visibility.

Competitors share only one keyword each, indicating room to capture additional relevant terms. Expanding the keyword set beyond the shared terms will differentiate the app and capture more search volume.

The developer is based in Japan but the metadata is English‑only. Adding Japanese titles, subtitles, and keywords (e.g., "岩石識別", "鉱物スキャナー") can open a high‑intent local market and improve rankings in the Japan store.