How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| centsly | #1 | — | ||||
| travel expenses | #34 | |||||
| travel money | #63 | |||||
| expense tracker | Not ranked | — | — | |||
| multi currency | Not ranked | — | — | |||
| trip budget | Not ranked | — | — | |||
| currency converter | Not ranked | — | — | |||
| offline expense | Not ranked | — | — | |||
| digital nomad | Not ranked | — | — | |||
| travel budget | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Business
Travel
Travel
Travel
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Cash App
Venmo
PayPal - Pay, Send, Save
Citi Mobile®
Liberty Mutual Mobile
Capital One Mobile
Chime® – Mobile Banking
Progressive
Chase Mobile®: Bank & Invest
Flex - Rent On Your Schedule
Intuit Credit Karma
OnePay – Mobile Banking
Kalshi: Trade News & Sports
Klarna: Smarter everyday money
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Centsly ranks #1 for its brand keyword but suffers from low overall visibility, with only 3 of 10 target keywords ranked and no presence in charts or category rankings. Immediate focus should be on expanding and optimizing keyword coverage to capture high‑traffic terms and improve the quality score.
The app’s unique name "centsly" ranks #1 with traffic 61 and moderate difficulty (41), providing a solid anchor for discovery. Leverage this by reinforcing the brand in subtitle and promotional text.
Only 3 out of 10 analyzed keywords are ranked; high‑traffic terms like "expense tracker" (traffic 71) and "currency converter" (traffic 56) are not appearing. This limits organic reach and contributes to the 23/100 visibility score.
The app is not ranked in the Finance category, which prevents it from appearing in category charts and reduces discoverability for users browsing by category.
Keywords such as "expense tracker" (traffic 71, difficulty 53), "travel budget" (traffic 56, difficulty 46) and "currency converter" (traffic 56, difficulty 73) have strong search volume. Adding them to the 100‑character keyword field can boost rankings.
The current description only mentions core features briefly. Re‑write the subtitle and first‑paragraph description to naturally include missing high‑traffic terms while highlighting privacy (no Plaid, no bank sync).
With a 0‑star rating and no reviews, the quality score is capped at 50%. Prompting users for reviews and showcasing any positive feedback will improve credibility and the overall ASO score.
Actionable recommendations to improve your visibility
Your description is 2721 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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