This audit was generated on June 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| vtm | #3 |  |  |    | ||
| mobile banking | Not ranked | — | — |      | ||
| digital wallet | Not ranked | — | — |      | ||
| online transactions | Not ranked | — | — |   | ||
| card managementOpportunity | Not ranked | — | — |      | ||
| electronic transfers | Not ranked | — | — |    | ||
| bill pay | Not ranked | — | — |      | ||
| account balance | Not ranked | — | — |     | ||
| digital card | Not ranked | — | — |      | ||
| online payments | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Vampire v5 Characters
Tools
VTM
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the World Cup
Cash App
Freecash: Earn Money
Trump Accounts: Official App
PayPal - Pay, Send, Save
OnePay – Mobile Banking
Venmo
Chime® – Fee-Free Banking
Capital One Mobile
Chase Mobile
Progressive
Klarna: Smarter everyday money
Google Wallet
Wells Fargo Mobile®
Cleo AI: Cash Advance & Money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
VTM Vault has a very low visibility score (18/100) and ranks for only its brand term "vtm". The primary priority is to broaden keyword coverage, especially targeting the winnable high‑KEI term "card management", while also boosting ratings and conversion assets.
The app already ranks #3 for the brand keyword "vtm" with a traffic score of 96 and an excellent KEI of 1.85, indicating strong brand recognition. Leverage this position by adding related modifiers in the title and short description to capture more search intent.
Only 1 of 10 analyzed keywords is ranked, resulting in a 20% keyword score. High‑traffic, low‑difficulty keywords such as "card management" (traffic 25, difficulty 34, KEI 0.74) are missing, limiting discoverability.
The app has 0 reviews, contributing to a low quality score (40%). Absence of ratings hurts both conversion and algorithmic trust signals. Collecting authentic reviews will improve the quality component of the visibility score.
The top opportunity list highlights "card management" as a winnable keyword with good KEI (0.74) and low difficulty (34). Adding this phrase to the app title, short description, and long description can quickly earn rankings.
Other good‑KEI terms like "bill pay" (KEI 0.86) and "online payments" (KEI 0.35) are untapped. Incorporating them naturally into the description and keyword field can capture additional search volume without excessive competition.
The description lacks keyword density and clear feature call‑outs; visual assets (screenshots, video) are not described. Poor conversion assets keep the quality score low and hinder chart eligibility.
- 1Update the app title to include "Card Management" (e.g., "VTM Vault – Card Management & Bill Pay").
- 2Add "card management", "bill pay", and "online payments" to the Google Play keyword field and naturally embed them in the short and long descriptions.
- 3Rewrite the first 500 characters of the description to highlight the top keywords and use bullet points for key features.
- 4Implement an in‑app review prompt after a successful transaction to start gathering authentic user reviews.
- 5Refresh screenshots and add a short video demo that showcases balance checking, card locking, bill pay, and digital card usage to improve conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of VTM Vault?
VTM Vault has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 19, 2026.
On how many keywords does VTM Vault rank?
VTM Vault is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of VTM Vault?
Based on shared keyword rankings, the most frequent competitors of VTM Vault are Vampire v5 Characters, VTM. These apps appear next to VTM Vault on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is VTM Vault in on the Google Play?
VTM Vault is listed in the Finance category on the Google Play.
How can VTM Vault improve its App Store Optimization?
Based on this audit, VTM Vault should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to VTM Vault.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.