How your app performs across different visibility factors
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10
Keywords analyzed
1
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
VTM Vault has a very low visibility score (18/100) and ranks for only its brand term "vtm". The primary priority is to broaden keyword coverage, especially targeting the winnable high‑KEI term "card management", while also boosting ratings and conversion assets.
The app already ranks #3 for the brand keyword "vtm" with a traffic score of 96 and an excellent KEI of 1.85, indicating strong brand recognition. Leverage this position by adding related modifiers in the title and short description to capture more search intent.
Only 1 of 10 analyzed keywords is ranked, resulting in a 20% keyword score. High‑traffic, low‑difficulty keywords such as "card management" (traffic 25, difficulty 34, KEI 0.74) are missing, limiting discoverability.
The app has 0 reviews, contributing to a low quality score (40%). Absence of ratings hurts both conversion and algorithmic trust signals. Collecting authentic reviews will improve the quality component of the visibility score.
The top opportunity list highlights "card management" as a winnable keyword with good KEI (0.74) and low difficulty (34). Adding this phrase to the app title, short description, and long description can quickly earn rankings.
Other good‑KEI terms like "bill pay" (KEI 0.86) and "online payments" (KEI 0.35) are untapped. Incorporating them naturally into the description and keyword field can capture additional search volume without excessive competition.
The description lacks keyword density and clear feature call‑outs; visual assets (screenshots, video) are not described. Poor conversion assets keep the quality score low and hinder chart eligibility.
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Common questions about this ASO audit.
VTM Vault has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 19, 2026.
VTM Vault is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of VTM Vault are Vampire v5 Characters, VTM. These apps appear next to VTM Vault on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
VTM Vault is listed in the Finance category on the Google Play.
Based on this audit, VTM Vault should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to VTM Vault.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.