This audit was generated on May 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| horsemorse | #1 | — |  |     | ||
| trip trackerOpportunity | Not ranked | — | — |      | ||
| fuel usageOpportunity | Not ranked | — | — |      | ||
| driving historyOpportunity | Not ranked | — | — |      | ||
| trip logOpportunity | Not ranked | — | — |    | ||
| vehicle trackerOpportunity | Not ranked | — | — |      | ||
| fuel monitorOpportunity | Not ranked | — | — |     | ||
| automatic trip trackingOpportunity | Not ranked | — | — |  | ||
| drive trackerOpportunity | Not ranked | — | — |    | ||
| mileage log | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Star Stable Online: Horse Game
Games
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Navigation chart position
Google Maps
Waze Navigation & Live Traffic
ParkMobile: Park. Pay. Go.
Shell: Fuel, Charge & More
Game Maps IRL
Transit • Subway & Bus Times
earnify
SpotHero: #1 Rated Parking App
Metropolis: Remarkable Parking
Speedometer Simple
ParkWhiz - #1 Parking App
onX Offroad: Trail Maps & GPS
Geocaching®
MTA TrainTime
onX Hunt: GPS Hunting Maps
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
HorseMorse has a very low overall ASO performance (15/100) with only its brand keyword ranking #1. Immediate focus should be on expanding keyword coverage, improving metadata, and generating user reviews to boost visibility.
The app’s own name "horsemorse" ranks #1 with a traffic score of 48, showing strong brand recognition. Leverage this by keeping the exact brand term in the title and subtitle.
Only 1 of the 10 analyzed keywords is ranked; high‑traffic terms like "trip tracker" (traffic 47) and "fuel usage" (traffic 42) are not appearing. This limits discoverability despite moderate difficulty scores (26‑45).
The app has a 0.0 rating with no reviews, which negatively impacts conversion and Apple’s algorithmic trust signals. Lack of social proof can also lower click‑through rates from search results.
Current title does not include high‑traffic keywords. Adding "Trip Tracker" to the title and "Fuel Usage • Driving History" to the subtitle can capture 40‑50 traffic points per keyword and improve relevance.
The 100‑character keyword field is under‑used. Populate it with top‑performing terms: trip tracker, fuel usage, driving history, mileage log, vehicle tracker, fuel monitor. This covers 6 high‑traffic keywords with difficulty <45.
Implement an in‑app prompt after a completed trip (e.g., after 3 trips) asking users to rate the app. Pair with a brief incentive (e.g., premium feature trial) to quickly build a base of positive reviews.
- 1Update app title to "HorseMorse Trip Tracker" and add subtitle "Fuel Usage • Driving History".
- 2Fill the keyword field with: trip tracker, fuel usage, driving history, mileage log, vehicle tracker, fuel monitor.
- 3Launch an in‑app review prompt after users complete 3 trips and offer a short premium trial for feedback.
- 4Refresh screenshots and App Store preview to highlight automatic trip tracking and fuel monitoring features, adding overlay text with target keywords.
- 5Monitor keyword rankings weekly and adjust metadata based on performance of the newly added terms.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Horse Morse - Trip Tracker?
Horse Morse - Trip Tracker has a visibility score of 15 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 4, 2026.
On how many keywords does Horse Morse - Trip Tracker rank?
Horse Morse - Trip Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Horse Morse - Trip Tracker?
Based on shared keyword rankings, the most frequent competitors of Horse Morse - Trip Tracker are Star Stable Online: Horse Game. These apps appear next to Horse Morse - Trip Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Horse Morse - Trip Tracker in on the Apple App Store?
Horse Morse - Trip Tracker is listed in the Navigation category on the Apple App Store.
How can Horse Morse - Trip Tracker improve its App Store Optimization?
Based on this audit, Horse Morse - Trip Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Horse Morse - Trip Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.