How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| horsemorse | #1 | — | ||||
| trip tracker | Not ranked | — | — | |||
| fuel usage | Not ranked | — | — | |||
| driving history | Not ranked | — | — | |||
| trip log | Not ranked | — | — | |||
| vehicle tracker | Not ranked | — | — | |||
| fuel monitor | Not ranked | — | — | |||
| automatic trip tracking | Not ranked | — | — | |||
| drive tracker | Not ranked | — | — | |||
| mileage log | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Games
Occurrence count shows how many keywords each competitor appears on
Navigation chart position
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onX Hunt: GPS Hunting Maps
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
HorseMorse has a very low overall ASO performance (15/100) with only its brand keyword ranking #1. Immediate focus should be on expanding keyword coverage, improving metadata, and generating user reviews to boost visibility.
The app’s own name "horsemorse" ranks #1 with a traffic score of 48, showing strong brand recognition. Leverage this by keeping the exact brand term in the title and subtitle.
Only 1 of the 10 analyzed keywords is ranked; high‑traffic terms like "trip tracker" (traffic 47) and "fuel usage" (traffic 42) are not appearing. This limits discoverability despite moderate difficulty scores (26‑45).
The app has a 0.0 rating with no reviews, which negatively impacts conversion and Apple’s algorithmic trust signals. Lack of social proof can also lower click‑through rates from search results.
Current title does not include high‑traffic keywords. Adding "Trip Tracker" to the title and "Fuel Usage • Driving History" to the subtitle can capture 40‑50 traffic points per keyword and improve relevance.
The 100‑character keyword field is under‑used. Populate it with top‑performing terms: trip tracker, fuel usage, driving history, mileage log, vehicle tracker, fuel monitor. This covers 6 high‑traffic keywords with difficulty <45.
Implement an in‑app prompt after a completed trip (e.g., after 3 trips) asking users to rate the app. Pair with a brief incentive (e.g., premium feature trial) to quickly build a base of positive reviews.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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