This audit was generated on May 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| aire | #6 |  |  |     | ||
| breathing exercisesOpportunity | Not ranked | — | — |      | ||
| stress reliefOpportunity | Not ranked | — | — |      | ||
| sleep aidOpportunity | Not ranked | — | — |     | ||
| anxiety relief | Not ranked | — | — |     | ||
| relaxation techniquesOpportunity | Not ranked | — | — |   | ||
| 4-7-8 techniqueOpportunity | Not ranked | — | — |    | ||
| mindfulness trainingOpportunity | Not ranked | — | — |   | ||
| emotional regulationOpportunity | Not ranked | — | — |      | ||
| calm musicOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
airesMobile
Business
IQAir AirVisual | Air Quality
Weather
Occurrence count shows how many keywords each competitor appears on
Category Ranking
House & Home chart position
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Thumbtack: Hire Service Pros
Roku Smart Home
Planner 5D: AI Home Design
Vivint
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AlfredCamera Home Security app
AI Remodel - Interior Design
Apartments.com Rental Search
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Aire has a very low visibility score (12/100) with only one keyword ranked (aire at #6) and no user ratings, limiting its discoverability. Immediate focus should be on expanding keyword coverage and generating reviews to boost rankings.
Only 1 of the 10 target keywords is ranked (aire at position 6). High‑traffic keywords like "breathing exercises" (traffic 35) and "stress relief" (traffic 69) are not indexed, causing a 12% keyword score.
The app has 0 reviews and no rating, which heavily penalizes the quality score and reduces trust. Competitors have established review bases, influencing both ranking and conversion.
Integrate top‑traffic terms (breathing exercises, stress relief, sleep aid, anxiety relief) into the title, short description, and long‑form description to capture their combined search volume (≈250).
The brand term "aire" already ranks #6 with 51 monthly searches, showing that users can find the app when searching by name. This can be used as a foothold to expand into related terms.
A competitor (airesMobile) shares a similar name, potentially stealing brand traffic. Adding a descriptor (e.g., "Aire Breathing Coach") will clarify the offering and capture both brand and functional searches.
Quality score is only 50%, indicating that screenshots, icon, or video may not meet best‑practice standards. Better‑crafted visuals can improve click‑through rates and the quality metric.
- 1Revise app title to include a high‑traffic keyword (e.g., "Aire Breathing Coach – Stress Relief").
- 2Rewrite the short and full description to naturally embed top keywords: breathing exercises, stress relief, sleep aid, anxiety relief.
- 3Implement an in‑app prompt after the first session to encourage 5‑star reviews and collect at least 20 reviews within 30 days.
- 4Update screenshots and add a short demo video highlighting the 4‑7‑8 technique and progress system to lift the quality score.
- 5Rename or add a subtitle to differentiate from "airesMobile" and capture both brand and functional searches.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2378 characters, providing good keyword density and information for users.
Strong visual presence
11 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Aire?
Aire has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 5, 2026.
On how many keywords does Aire rank?
Aire is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Aire?
Based on shared keyword rankings, the most frequent competitors of Aire are airesMobile, IQAir AirVisual | Air Quality. These apps appear next to Aire on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Aire in on the Google Play?
Aire is listed in the House & Home category on the Google Play.
How can Aire improve its App Store Optimization?
Based on this audit, Aire should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Aire.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.