And Many More: Birthday Alerts

Holds both #1 spots for exact-match phrases “and many more” and “birthday alerts” (Traffic 65 & 36, Difficulty 38 & 28). These terms protect direct searches and prove the algorithm understands the app’s brand; keep them in title/subtitle to retain authority.

Zero presence on the five highest-volume generic keywords: “birthday tracker” (43), “birthday reminders” (37), “reminder app” (51), “birthday calendar” (41), “birthday organizer” (41). Without rankings here, the app misses ~80% of category search demand.

Only 2 of 10 analysed keywords are ranked; 8 long-tail variants (e.g., “contact birthday list”, “birthday management”) show ≤48 difficulty. Rewrite subtitle and keyword bank to insert these exact phrases—each can hit top-10 with <200 downloads.

5.0/5 average from 0 reviews means the app has no rating bubble visible in search; this suppresses CTR and blocks category chart entry. First 25–50 authentic reviews will unlock the bubble and lift CTR 15-30%.

Leading rivals “Birthday Reminder™ & Countdown” and “Birthday Reminder: Countdowns” rank for “birthday reminder” (difficulty 40). Reverse-engineer their metadata to extract exact keyword ordering and mirror it in subtitle while keeping brand-first title.

Not ranked in Productivity top 200, so no browse visibility. With <200 daily installs the app could enter top 150; pair keyword fixes with a 7-day $0.99→Free launch campaign to spike installs and secure chart placement.