This audit was generated on June 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| split rent | #4 |  |  |    | ||
| rent splitter | #8 |  |  |   | ||
| roommate expenses | #22 |  |  |      | ||
| roommate appOpportunity | #59 |  |  |      | ||
| crew | Not ranked | — | — |      | ||
| household choresOpportunity | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |      | ||
| shared expensesOpportunity | Not ranked | — | — |   | ||
| co-living app | Not ranked | — | — |      | ||
| bill splitter | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Split! Rent, Bills, Expenses
Finance
Costie: Split Bills & IOUs
Finance
Rent Split Calculator
Finance
Flatmate
Lifestyle
Livble
Finance
Balance: Couple Budget & Money
Finance
Rent Split Calculator AU
Finance
Trulia: Homes For Sale & Rent
House & Home
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Claude by Anthropic
PDF File Plus
Meta AI
PDF Reader - PDF Viewer
Clean Sweep Master
Google Gemini
Microsoft Word: Edit Documents
Document Reader & PDF Editor
Grok - AI Chat & Video
MeloTick
WakeBox
DuckDuckGo, optional Duck.ai
Open Chat - AI bot app
Google NotebookLM
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Crew ranks strongly for its core term "split rent" (rank 4) but overall visibility is weak, with only 4 of 10 target keywords ranked and no chart presence. Immediate focus should be on adding high‑KEI missed keywords and boosting quality signals.
The app holds top‑5 positions for "split rent" (rank 4, traffic 25) and "rent splitter" (rank 8, traffic 14), giving it a solid foothold on primary searches. Leverage this by reinforcing these terms in the title and short description to protect rank.
Only 4 of the 10 analyzed keywords are ranked (40% keyword score) and the app does not appear in any charts, limiting discoverability. Expanding the keyword set to include missed high‑KEI terms is essential.
The app has no user reviews or ratings, resulting in a 50% quality score. This hurts conversion rates and the algorithm’s confidence. A structured review‑generation campaign is needed.
"shared expenses" shows strong demand (traffic 37) with a good KEI 0.74 but the app is not ranking. Add this exact phrase to the title, short description, and body copy, and include related synonyms (e.g., "shared costs").
With traffic 25 and KEI 0.69, "household chores" is a winnable keyword. Incorporate it into feature bullet points and screenshots that illustrate the chores‑reminder feature.
The app currently ranks 59 for "roommate app" (traffic 25, KEI 0.61). Reinforce the phrase in the short description and add a dedicated “Roommate App” badge in promotional graphics to climb rankings.
- 1Rewrite the app title to include high‑KEI terms (e.g., "Crew - Split Rent, Bills & Shared Expenses").
- 2Update the short description and long description with the exact phrases "shared expenses", "household chores", and "roommate app" while keeping copy natural.
- 3Create new screenshots and a feature‑graphic that explicitly showcase expense splitting, chore assignments, and roommate collaboration.
- 4Launch an in‑app review prompt after a successful split action and run a 5‑star incentivized review campaign to generate initial ratings.
- 5Set up a weekly ranking monitor for the targeted keywords and adjust metadata based on competitor movements.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3844 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): rent splitter.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Split Rent & Expenses - Crew?
Split Rent & Expenses - Crew has a visibility score of 35 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 11, 2026.
On how many keywords does Split Rent & Expenses - Crew rank?
Split Rent & Expenses - Crew is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Split Rent & Expenses - Crew?
Based on shared keyword rankings, the most frequent competitors of Split Rent & Expenses - Crew are Split! Rent, Bills, Expenses, Livble, Costie: Split Bills & IOUs. These apps appear next to Split Rent & Expenses - Crew on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Split Rent & Expenses - Crew in on the Google Play?
Split Rent & Expenses - Crew is listed in the Productivity category on the Google Play.
How can Split Rent & Expenses - Crew improve its App Store Optimization?
Based on this audit, Split Rent & Expenses - Crew should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Split Rent & Expenses - Crew.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.