This audit was generated on May 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| baby milestone trackerOpportunity | #100 |  | — |      | ||
| sofi | Not ranked | — | — |      | ||
| baby tracker | Not ranked | — | — |    | ||
| sleep predictionOpportunity | Not ranked | — | — |      | ||
| breastfeeding logOpportunity | Not ranked | — | — |    | ||
| newborn careOpportunity | Not ranked | — | — |    | ||
| baby feedingsOpportunity | Not ranked | — | — | | ||
| diaper trackerOpportunity | Not ranked | — | — |    | ||
| baby sleep scheduleOpportunity | Not ranked | — | — |   | ||
| infant developmentOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Baby Tracker - Pippy AI Log
Medical
No competitors ranking directly behind
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Planet Fitness
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
Flo Cycle & Period Tracker
Cal AI - Calorie Tracker
MyFitnessPal: Calorie Counter
LADDER Strength Training Plans
RaceJoy
Garmin Connect™
MenuFit - Healthy Eating Out
Finch: Self-Care Pet
INTVL
Cronometer: Calorie Counter
Tolan: Alien Best Friend
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Sofi Baby Tracker has an excellent quality score but is invisible in the App Store, ranking for none of its target keywords and missing category charts. Immediate focus should be on keyword integration and highlighting its unique smart sleep prediction to gain rankings and downloads.
The app does not rank for any of the 10 analyzed keywords; the only ranked position is 100 for "baby milestone tracker". Without rankings, discoverability is near zero.
Keywords like "baby tracker" (traffic 85, difficulty 80) and "diaper tracker" (traffic 72, difficulty 42) have strong search volume but are absent from the app’s metadata. Adding them can quickly boost visibility.
The app’s unique "smart sleep prediction" feature is not emphasized in the subtitle or first‑line description. Highlighting it can differentiate Sofi from competitors like Pippy AI Log.
Quality Score is 100%, with a 5.0 rating and no negative reviews. This foundation supports higher conversion once visibility improves.
Sofi is not appearing in Health & Fitness charts, indicating insufficient downloads and keyword relevance. Ranking in the category is essential for organic growth.
Competitor "Baby Tracker - Pippy AI Log" shares only one keyword with Sofi. Target additional competitor‑owned keywords (e.g., "baby feedings", "newborn care") to capture their traffic.
- 1Add top‑traffic keywords (e.g., "Baby Tracker", "Diaper Tracker", "Sleep Prediction") to the app title and subtitle.
- 2Rewrite the description to naturally include high‑traffic, low‑difficulty keywords and spotlight the smart sleep prediction feature in the first two lines.
- 3Populate the keyword field with a mix of strong terms such as "newborn care", "baby feedings", "infant development", "baby milestones", "sleep schedule".
- 4Launch a review‑generation campaign (in‑app prompt, email follow‑up) to increase the number of 5‑star reviews and boost rating credibility.
- 5Run a short‑term user‑acquisition promotion (e.g., social media giveaway or bundle with parenting blogs) to generate downloads and improve category chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2065 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 6/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Sofi Baby Tracker?
Sofi Baby Tracker has a visibility score of 6 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 18, 2026.
On how many keywords does Sofi Baby Tracker rank?
Sofi Baby Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Sofi Baby Tracker?
Based on shared keyword rankings, the most frequent competitors of Sofi Baby Tracker are Baby Tracker - Pippy AI Log. These apps appear next to Sofi Baby Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Sofi Baby Tracker in on the Apple App Store?
Sofi Baby Tracker is listed in the Health & Fitness category on the Apple App Store.
How can Sofi Baby Tracker improve its App Store Optimization?
Based on this audit, Sofi Baby Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sofi Baby Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.