This audit was generated on June 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| thinkladder | #1 | — |  |     | ||
| self awareness | #7 |  |  |      | ||
| mental wellbeingOpportunity | Not ranked | — | — |      | ||
| cbt toolsOpportunity | Not ranked | — | — |      | ||
| anxiety reliefOpportunity | Not ranked | — | — |     | ||
| stress managementOpportunity | Not ranked | — | — |    | ||
| self improvementOpportunity | Not ranked | — | — |     | ||
| mindfulness app | Not ranked | — | — |    | ||
| thought patterns | Not ranked | — | — |     | ||
| mental health | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Breeze: Start Self-Discovery
Health & Fitness
Mindway: Stop Overthinking
Health & Fitness
MyPossibleSelf: Mental Health
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Flo Ovulation & Period Tracker
Blood Pressure App
Strava: Run, Bike, Walk
Step Tracker Launcher
Blood Pressure Log
7 Minute Workout
Step Counter - Pedometer
healow
5Min: Weight Loss Workout
Arise: Level Up In Real Life
Blood Pressure BP
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Thinkladder ranks #1 for its brand and #7 for "self awareness" but lacks visibility for high‑KEI keywords and suffers from a low rating and quality score, keeping it off charts.
The app holds the #1 position for its own brand keyword "thinkladder" with a traffic score of 25 and moderate difficulty, guaranteeing a steady base of organic traffic.
Ranked #7 for "self awareness" (traffic 25, difficulty 38, KEI 0.66), showing the app can rank for generic mental‑wellbeing terms when they are well‑aligned with its core value proposition.
A 3.7‑star rating from only 195 reviews drags the Quality Score to 38% and reduces conversion; competitors in the niche average 4.3+ stars with >1k reviews.
The app is not listed in any global or category charts, contributing to the 0% Charts Score and limiting discoverability beyond keyword searches.
"anxiety relief" has the highest KEI (1.39) among unmet keywords. Adding this phrase to the title/subtitle and weaving it into the description can unlock a high‑value traffic pool (75 traffic score).
Both "self improvement" (KEI 1.17) and "stress management" (KEI 0.97) are winnable, moderate‑difficulty keywords. Incorporating them into bullet points, feature lists, and localized copy will broaden relevance and attract additional search volume.
- 1Revise the app title and short description to include "Anxiety Relief" while retaining the brand name (e.g., "Thinkladder – Anxiety Relief & Self‑Improvement").
- 2Rewrite the full description to naturally embed the top opportunity keywords (anxiety relief, self improvement, stress management, mental wellbeing, CBT tools) and highlight CBT‑based features.
- 3Create a high‑impact feature graphic and a short 15‑second video showcasing calming exercises; update screenshots with overlay text that features the new keywords.
- 4Launch an in‑app prompt and email campaign encouraging satisfied users to leave 5‑star reviews, aiming to reach at least 4.5 stars and 500+ reviews within 2 months.
- 5Run A/B tests on metadata (title, subtitle, description) and monitor keyword rankings weekly; also benchmark competitor keyword gaps to refine the keyword list.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1651 characters, providing good keyword density and information for users.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Thinkladder - Self-awareness?
Thinkladder - Self-awareness has a visibility score of 53 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 17, 2026.
On how many keywords does Thinkladder - Self-awareness rank?
Thinkladder - Self-awareness is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Thinkladder - Self-awareness?
Based on shared keyword rankings, the most frequent competitors of Thinkladder - Self-awareness are Mindway: Stop Overthinking, Breeze: Start Self-Discovery, MyPossibleSelf: Mental Health. These apps appear next to Thinkladder - Self-awareness on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Thinkladder - Self-awareness in on the Google Play?
Thinkladder - Self-awareness is listed in the Health & Fitness category on the Google Play.
How can Thinkladder - Self-awareness improve its App Store Optimization?
Based on this audit, Thinkladder - Self-awareness should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Thinkladder - Self-awareness.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.