This audit was generated on May 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| kittysplit | #1 | Live trend | — |  | |||
| split bills | #5 | Live trend |  |  | |||
| bill split | #13 | Live trend |  |  | |||
| expense calculatorOpportunity | #62 | Live trend |  |  | |||
| travel expensesOpportunity | #73 | Live trend |  |  | |||
| cost sharingOpportunity | #98 | Live trend |  |  | |||
| expense tracker | Not ranked | Live trend | — | — | |||
| group tripsOpportunity | Not ranked | Live trend | — | — | |||
| shared financesOpportunity | Not ranked | Live trend | — | — | |||
| trip planner | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Kittysplit has a perfect quality score and excellent user rating, but its overall visibility score is low (46/100) due to limited keyword coverage and absence from charts. The priority is to expand keyword rankings and improve store listing assets to capture high‑traffic searches.
The app scores 100% on quality and holds a 4.9‑star rating from 264 reviews, indicating strong user satisfaction and low risk of negative feedback. Maintain this by continuing to deliver a bug‑free experience and encouraging satisfied users to leave reviews.
The brand term "kittysplit" ranks #1 with a traffic score of 46 and low difficulty (33). Leverage this by keeping the brand name prominent in the title and short description to protect top‑of‑search visibility.
Only 2 of the top 10 target keywords rank in the top 10 ("kittysplit" #1, "split bills" #5). High‑traffic terms like "expense tracker" (traffic 80) and "group trips" (traffic 46) are not ranked at all, missing substantial search volume.
The visibility audit shows 0% chart score; the app is not appearing in global or category charts, limiting organic discovery. This is a critical gap for driving installs at scale.
Incorporate high‑traffic, moderate‑difficulty keywords such as "bill split" (traffic 45, difficulty 70), "expense tracker" (traffic 80, difficulty 67), and "travel expenses" (traffic 44, difficulty 43) into the title, short description, and long description. Use natural language and synonyms to avoid keyword stuffing.
Add localized screenshots and a video that highlight use‑cases like group trips, vacation budgeting, and shared household finances. Run A/B tests on icon and screenshot order to boost conversion rates, which can improve chart rankings.
- 1Revise the app title to include a high‑traffic term (e.g., "Kittysplit: Bill Split & Expense Tracker").
- 2Rewrite the short and long descriptions to embed missing keywords ("expense tracker", "group trips", "shared finances") while maintaining readability.
- 3Create and localize 5‑7 screenshots + 1 short video that showcase travel expense splitting and household budgeting.
- 4Implement A/B testing for screenshots and icon to increase install conversion rate.
- 5Launch a prompt after a successful split to request a 5‑star review, aiming to increase review count and sustain the 4.9 rating.
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
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Chime® – Fee-Free Banking
Kalshi: Trade News & Sports
Capital One Mobile
Testerup: Freecash & Rewards
Citi Mobile®
Progressive
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Kittysplit: Bills & cost split?
Kittysplit: Bills & cost split has a visibility score of 46 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
On how many keywords does Kittysplit: Bills & cost split rank?
Kittysplit: Bills & cost split is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Kittysplit: Bills & cost split?
Based on shared keyword rankings, the most frequent competitors of Kittysplit: Bills & cost split are Splitwise, TripSplit: Split Bills, Split Expenses with Friends. These apps appear next to Kittysplit: Bills & cost split on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Kittysplit: Bills & cost split in on the Google Play?
Kittysplit: Bills & cost split is listed in the Finance category on the Google Play.
How can Kittysplit: Bills & cost split improve its App Store Optimization?
Based on this audit, Kittysplit: Bills & cost split should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kittysplit: Bills & cost split.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.