How your app performs across different visibility factors
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10
Keywords analyzed
9
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| trust & will | #1 | — |  |     | ||
| estate planning | #1 | — |  |    | ||
| create will | #1 | — |  |    | ||
| living trust | #1 | — |  |    | ||
| estate plan | #1 | — |  | | ||
| online will | #1 | — |  |    | ||
| digital estate planning | #1 | — | |  | ||
| make a will | #2 | |  |   | ||
| last will and testament | #2 | |  |   | ||
| power of attorney | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Trust & Will enjoys excellent keyword coverage and a perfect quality score, but its lack of chart presence and missing high‑traffic keyword "power of attorney" keep it from full visibility. The top priority is to capture that unranked keyword and boost install‑based rankings.
9 of the 10 target keywords rank in the top 2 (e.g., "trust & will" rank 1, traffic 57; "online will" rank 1, traffic 64). This drives strong organic discoverability and should be maintained.
The high‑traffic keyword "power of attorney" (traffic 51, difficulty 38) is not ranked, representing a clear visibility gap. Adding it to the title, short description, and body copy can capture this demand.
Charts Score is 0 % (global and category not ranked), indicating low install velocity and poor conversion. Without chart presence, the app misses algorithmic boosts.
The app is not ranked in the Finance category. Improving install rates through A/B testing of the icon, feature graphic, and screenshots can push it into the top‑100, unlocking category‑based discovery.
Competitors like My Will: Testament share only 3 keywords and trail in rankings. Capturing their secondary keywords (e.g., "will maker", "trust builder") and highlighting unique features ("$100B+ assets protected") can steal traffic.
Actionable recommendations to improve your visibility
Your description is 2212 characters, providing good keyword density and information for users.
Your 4.8 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 6 keyword(s): create will, living trust, make a will.
Score of 80/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Trust & Will: Estate Planning has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 8, 2026.
Trust & Will: Estate Planning is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Trust & Will: Estate Planning are My Will: Testament, Real Estate Planner, Perplexity - Ask Anything. These apps appear next to Trust & Will: Estate Planning on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Trust & Will: Estate Planning is listed in the Finance category on the Google Play.
Based on this audit, Trust & Will: Estate Planning should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Trust & Will: Estate Planning.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US