This audit was generated on May 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| trust & will | #1 | — |  |     | ||
| estate planning | #1 | — |  |    | ||
| create will | #1 | — |  |    | ||
| living trust | #1 | — |  |    | ||
| estate plan | #1 | — |  | | ||
| online will | #1 | — |  |    | ||
| digital estate planning | #1 | — | |  | ||
| make a will | #2 | |  |   | ||
| last will and testament | #2 | |  |   | ||
| power of attorneyOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
My Will: Testament
Lifestyle
Real Estate Planner
Social
Perplexity - Ask Anything
Productivity
TrustMobilePlus
Finance
Beneficiary Plan
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Progressive
Intuit Credit Karma
Testerup: Freecash & Rewards
Citi Mobile®
Google Wallet
Chase Mobile
Cleo AI: Cash Advance & Money
Wells Fargo Mobile®
Kalshi: Trade News & Sports
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Trust & Will enjoys excellent keyword coverage and a perfect quality score, but its lack of chart presence and missing high‑traffic keyword "power of attorney" keep it from full visibility. The top priority is to capture that unranked keyword and boost install‑based rankings.
9 of the 10 target keywords rank in the top 2 (e.g., "trust & will" rank 1, traffic 57; "online will" rank 1, traffic 64). This drives strong organic discoverability and should be maintained.
The high‑traffic keyword "power of attorney" (traffic 51, difficulty 38) is not ranked, representing a clear visibility gap. Adding it to the title, short description, and body copy can capture this demand.
Charts Score is 0 % (global and category not ranked), indicating low install velocity and poor conversion. Without chart presence, the app misses algorithmic boosts.
The app is not ranked in the Finance category. Improving install rates through A/B testing of the icon, feature graphic, and screenshots can push it into the top‑100, unlocking category‑based discovery.
Competitors like My Will: Testament share only 3 keywords and trail in rankings. Capturing their secondary keywords (e.g., "will maker", "trust builder") and highlighting unique features ("$100B+ assets protected") can steal traffic.
- 1Add "power of attorney" to the app title and short description, and embed it naturally in the long description.
- 2Run A/B tests on the app icon, feature graphic, and screenshots to improve click‑through and conversion rates, aiming for a chart presence.
- 3Encourage satisfied users to leave 5‑star reviews (e.g., in‑app prompts after plan completion) to increase rating volume beyond 19 reviews.
- 4Optimize the description with additional high‑traffic synonyms ("will maker", "trust builder", "digital will") while preserving the current branding message.
- 5Localize the title and description for top‑performing markets (US, Canada, UK) to boost regional install rates and category rank.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2212 characters, providing good keyword density and information for users.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): create will, living trust, make a will.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Trust & Will: Estate Planning in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Trust & Will: Estate Planning?
Trust & Will: Estate Planning has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 8, 2026.
On how many keywords does Trust & Will: Estate Planning rank?
Trust & Will: Estate Planning is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Trust & Will: Estate Planning?
Based on shared keyword rankings, the most frequent competitors of Trust & Will: Estate Planning are My Will: Testament, Real Estate Planner, Perplexity - Ask Anything. These apps appear next to Trust & Will: Estate Planning on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Trust & Will: Estate Planning in on the Google Play?
Trust & Will: Estate Planning is listed in the Finance category on the Google Play.
How can Trust & Will: Estate Planning improve its App Store Optimization?
Based on this audit, Trust & Will: Estate Planning should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Trust & Will: Estate Planning.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.