This audit was generated on May 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| metlife retirement | #1 | — |  |     | ||
| metlife | #6 |  |  |   | ||
| retirement account | #6 |  |  |    | ||
| retirement plan | #8 |  |  |   | ||
| retirement calculator | #19 |  |  |     | ||
| account managementOpportunity | Not ranked | — | — |      | ||
| plan enrollmentOpportunity | Not ranked | — | — |      | ||
| investment trackingOpportunity | Not ranked | — | — |     | ||
| beneficiary managementOpportunity | Not ranked | — | — |      | ||
| 401k managementOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MetLife Pet
Finance
John Hancock Retirement
Finance
Acorns: Save & Invest Money
Finance
Runway: Retirement Calculator
Finance
MetLife DAP
Education
RetirePlan
Finance
MetLife US App
Finance
BEON Retirement Account Access
Finance
Workday Retirement Countdown
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
Progressive
Chase Mobile
Klarna: Smarter everyday money
Atlas - Rewards Credit Card
Testerup: Freecash & Rewards
Intuit Credit Karma
Citi Mobile®
Freecash: Earn Money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MetLife Retirement has a decent quality score (75%) and ranks #1 for its branded term, but overall visibility is low (52/100) due to missing rankings for high‑traffic keywords and no presence on charts. The primary priority is to expand keyword coverage and drive installs to improve chart placement.
The app holds the #1 position for the highly relevant branded keyword "metlife retirement" with a traffic potential of 51. This strong brand signal can be leveraged to boost authority for related terms. Maintain this ranking by monitoring brand search trends and protecting it from competitor encroachment.
A quality score of 75% indicates good app health, including performance, crash‑free sessions, and compliance. This foundation supports any upcoming ASO experiments and should be preserved by regular updates and stability monitoring.
Six of the ten analyzed keywords are not ranked, including high‑traffic terms like "account management" (traffic 38) and "investment tracking" (traffic 49). Absence from these searches limits discoverability. Immediate keyword integration is needed.
Charts score is 0%, meaning the app has insufficient install volume to appear in top‑charts globally or in Finance. Without chart visibility, organic lift from the algorithm is minimal. Install growth must be accelerated.
The title and short description currently lack high‑value terms like "401k", "retirement calculator", and "beneficiary management" (traffic 46‑56). Adding these keywords within character limits can capture additional search impressions.
A 3.5‑star rating from only 58 reviews hurts conversion. Encouraging satisfied users to leave 4‑5 star reviews will improve the rating and increase click‑through rates, especially for competitive keywords.
- 1Add top‑traffic non‑branded keywords (e.g., "401k management", "investment tracking", "beneficiary management") to the app title and short description, staying within character limits.
- 2Rewrite the full description to naturally embed missing keywords, using bullet points and clear CTAs for enrollment, contributions, and calculators.
- 3Launch a targeted install campaign (e.g., Google UAC) aimed at boosting downloads in the Finance category to achieve chart placement.
- 4Implement an in‑app prompt or email flow encouraging users to rate the app, targeting a minimum of 150 reviews with an average rating of 4.2+.
- 5Monitor competitor keyword performance (John Hancock Retirement, MetLife Pet) and adjust bids/keywords in paid ASO tools to capture shared traffic.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): retirement plan, retirement account.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MetLife Retirement?
MetLife Retirement has a visibility score of 52 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 9, 2026.
On how many keywords does MetLife Retirement rank?
MetLife Retirement is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MetLife Retirement?
Based on shared keyword rankings, the most frequent competitors of MetLife Retirement are MetLife Pet, MetLife DAP, John Hancock Retirement. These apps appear next to MetLife Retirement on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MetLife Retirement in on the Google Play?
MetLife Retirement is listed in the Finance category on the Google Play.
How can MetLife Retirement improve its App Store Optimization?
Based on this audit, MetLife Retirement should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MetLife Retirement.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.