This audit was generated on May 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zimledger | #1 | — |  |     | ||
| business ledger | #29 |  |  |     | ||
| financial reportingOpportunity | #96 |  |  |     | ||
| personal financeOpportunity | Not ranked | — | — |     | ||
| invoice generatorOpportunity | Not ranked | — | — |      | ||
| payslip generatorOpportunity | Not ranked | — | — |      | ||
| budget tracker | Not ranked | — | — |     | ||
| expense manager | Not ranked | — | — |    | ||
| financial calculator | Not ranked | — | — |      | ||
| accounting softwareOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
CashFlow: CashBook & Ledger
Finance
KelolaBisnis POS & Accounting
Finance
EveryDollar: Budget Management
Finance
Credit Debit- account book
Business
Zoho Expense - Expense Reports
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Microsoft Teams
Indeed Job Search
Microsoft Authenticator
Zoom Workplace
DoorDash - Dasher
ADP Mobile Solutions
FedEx Mobile
Uber - Driver: Drive & Deliver
Amazon Flex
UKG Pro
UPS
LinkedIn: Community & Network
Workday
Spark Driver
Duo Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
ZimLedger ranks #1 for its brand keyword but suffers from poor overall visibility (24/100) due to limited keyword rankings, low quality score, and no chart presence. Immediate focus should be expanding keyword coverage and improving store assets to boost rankings and attract installs.
The app holds the top position for the exact‑match keyword "zimledger" (rank 1, traffic 70, difficulty 32). Leverage this by reinforcing the brand name in the title and short description to maintain strong brand discoverability.
Only 3 of the 10 target keywords are ranked (30% keyword score). High‑traffic terms like "personal finance" (traffic 49) and "budget tracker" (traffic 53) are not ranking, limiting organic reach.
Quality score is 25%, indicating missing or sub‑optimal store assets (e.g., screenshots, video, feature graphic). This hurts conversion and chart eligibility.
Keywords such as "business ledger" (rank 29, traffic 38, difficulty 40) and "financial reporting" (rank 96, traffic 42, difficulty 36) already rank but can be pushed higher with better on‑page optimization. Target similar difficulty keywords like "invoice generator" (traffic 48, difficulty 41) and "expense manager" (traffic 74, difficulty 68).
Competitors like CashFlow and KelolaBisnis are ahead but share only one keyword each. By capturing additional shared keywords (e.g., "invoice generator", "budget tracker") ZimLedger can close the gap and appear in competitor search results.
- 1Revise app title and short description to include top‑traffic keywords: "personal finance", "invoice generator", "budget tracker" while keeping the brand name.
- 2Rewrite the long description (first 4000 chars) to naturally embed at least 8 high‑traffic keywords and their synonyms, highlighting features like quotations, invoices, and ledger management.
- 3Add high‑quality localized screenshots with keyword‑rich captions and a 2‑second video preview to raise the quality score above 50%.
- 4Implement an in‑app prompt and post‑install email flow to encourage 5‑star reviews and ratings, aiming for at least 50 reviews to unlock chart eligibility.
- 5Launch a small‑budget install campaign targeting users searching for "personal finance" and "invoice generator" to boost install volume and improve chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2119 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
No significant issues found
Improve visibility
Score of 24/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track ZimLedger in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ZimLedger?
ZimLedger has a visibility score of 24 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 8, 2026.
On how many keywords does ZimLedger rank?
ZimLedger is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ZimLedger?
Based on shared keyword rankings, the most frequent competitors of ZimLedger are EveryDollar: Budget Management, CashFlow: CashBook & Ledger, Credit Debit- account book. These apps appear next to ZimLedger on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ZimLedger in on the Google Play?
ZimLedger is listed in the Business category on the Google Play.
How can ZimLedger improve its App Store Optimization?
Based on this audit, ZimLedger should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ZimLedger.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.