How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zimledger | #1 | — | ||||
| business ledger | #29 | |||||
| financial reporting | #96 | |||||
| personal finance | Not ranked | — | — | |||
| invoice generator | Not ranked | — | — | |||
| payslip generator | Not ranked | — | — | |||
| budget tracker | Not ranked | — | — | |||
| expense manager | Not ranked | — | — | |||
| financial calculator | Not ranked | — | — | |||
| accounting software | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
ZimLedger ranks #1 for its brand keyword but suffers from poor overall visibility (24/100) due to limited keyword rankings, low quality score, and no chart presence. Immediate focus should be expanding keyword coverage and improving store assets to boost rankings and attract installs.
The app holds the top position for the exact‑match keyword "zimledger" (rank 1, traffic 70, difficulty 32). Leverage this by reinforcing the brand name in the title and short description to maintain strong brand discoverability.
Only 3 of the 10 target keywords are ranked (30% keyword score). High‑traffic terms like "personal finance" (traffic 49) and "budget tracker" (traffic 53) are not ranking, limiting organic reach.
Quality score is 25%, indicating missing or sub‑optimal store assets (e.g., screenshots, video, feature graphic). This hurts conversion and chart eligibility.
Keywords such as "business ledger" (rank 29, traffic 38, difficulty 40) and "financial reporting" (rank 96, traffic 42, difficulty 36) already rank but can be pushed higher with better on‑page optimization. Target similar difficulty keywords like "invoice generator" (traffic 48, difficulty 41) and "expense manager" (traffic 74, difficulty 68).
Competitors like CashFlow and KelolaBisnis are ahead but share only one keyword each. By capturing additional shared keywords (e.g., "invoice generator", "budget tracker") ZimLedger can close the gap and appear in competitor search results.
Actionable recommendations to improve your visibility
Your description is 2119 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
No significant issues found
Score of 24/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
ZimLedger has a visibility score of 24 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 8, 2026.
ZimLedger is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of ZimLedger are EveryDollar: Budget Management, CashFlow: CashBook & Ledger, Credit Debit- account book. These apps appear next to ZimLedger on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
ZimLedger is listed in the Business category on the Google Play.
Based on this audit, ZimLedger should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ZimLedger.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.