This audit was generated on May 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expenzing | #1 | — |  |     | ||
| travel expense reportOpportunity | #75 |  |  |     | ||
| travel expensesOpportunity | Not ranked | — | — |   | ||
| expense tracker | Not ranked | — | — |      | ||
| employee expensesOpportunity | Not ranked | — | — |     | ||
| automated expensesOpportunity | Not ranked | — | — |   | ||
| expense controllerOpportunity | Not ranked | — | — |   | ||
| business expensesOpportunity | Not ranked | — | — |    | ||
| expense managementOpportunity | Not ranked | — | — | | ||
| corporate expensesOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Tripfolio: Travel Tracker
Travel & Local
Expenzing | TEM
Finance
Travel Diary: Budget App
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
Progressive
Chase Mobile
Klarna: Smarter everyday money
Atlas - Rewards Credit Card
Testerup: Freecash & Rewards
Intuit Credit Karma
Citi Mobile®
Freecash: Earn Money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app’s visibility is critically low (18/100) with only 2 of 10 target keywords ranking, no chart presence, and a modest quality score. Immediate focus should be on expanding and optimizing keyword coverage while strengthening the store listing to drive rankings and reviews.
The brand keyword "expenzing" ranks #1 with a traffic potential of 50 and low difficulty (29), giving a solid foundation for brand awareness. Leverage this by keeping the brand prominent in the title while adding supporting keywords.
Only 2 out of 10 target keywords are ranked (brand and "travel expense report" at #75). Core terms like "expense tracker" and "travel expenses" are not ranking despite high traffic (80, 44). This limits discoverability.
Target high‑traffic, moderate‑difficulty keywords: "travel expenses" (traffic 44, diff 43), "employee expenses" (38, 33), "business expenses" (41, 35), and "expense management" (48, 43). Incorporate them into title, short description, and long‑description bullet points.
Quality score is only 50% with no reviews, rating, or visual assets listed. Absence of screenshots/video reduces conversion and affects algorithmic quality signals.
Competitor Tripfolio ranks ahead using similar keywords. Highlight unique automation features (e.g., auto‑receipt scanning) in the description and visual assets to capture users searching for “automated expenses”.
- 1Revise app title to include brand + top keyword (e.g., "Expenzing – Expense Tracker & Travel Expenses").
- 2Update short and long descriptions with bullet‑point benefits that embed target keywords (travel expenses, expense tracker, business expenses, expense management).
- 3Add 5 high‑resolution screenshots and a 15‑second video showcasing automated receipt capture and reporting.
- 4Implement an in‑app review prompt after 3 uses and run a launch campaign to obtain at least 20 4‑star+ reviews.
- 5Refresh the keyword list: remove low‑traffic terms, add high‑traffic keywords identified, and monitor difficulty thresholds (<45) for ranking potential.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 38 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expenzing | Travel and Expense?
Expenzing | Travel and Expense has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 9, 2026.
On how many keywords does Expenzing | Travel and Expense rank?
Expenzing | Travel and Expense is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Expenzing | Travel and Expense?
Based on shared keyword rankings, the most frequent competitors of Expenzing | Travel and Expense are Expenzing | TEM, Tripfolio: Travel Tracker, Travel Diary: Budget App. These apps appear next to Expenzing | Travel and Expense on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Expenzing | Travel and Expense in on the Google Play?
Expenzing | Travel and Expense is listed in the Finance category on the Google Play.
How can Expenzing | Travel and Expense improve its App Store Optimization?
Based on this audit, Expenzing | Travel and Expense should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expenzing | Travel and Expense.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.