This audit was generated on May 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| friendly budget planner | #2 | Live trend |  |  | |||
| budget tracker | Not ranked | Live trend | — | — | |||
| expense manager | Not ranked | Live trend | — | — | |||
| monthly budgetOpportunity | Not ranked | Live trend | — | — | |||
| personal financeOpportunity | Not ranked | Live trend | — | — | |||
| money tracker | Not ranked | Live trend | — | — | |||
| savings goal | Not ranked | Live trend | — | — | |||
| budget plannerOpportunity | Not ranked | Live trend | — | — | |||
| financial plannerOpportunity | Not ranked | Live trend | — | — | |||
| expense tracker | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Budget planner—Expense tracker
Finance
EasyBudget - Budget planning
Finance
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Friendly Budget Planner has a modest visibility score (12/100) with a single high‑ranking keyword (its exact name). Major weaknesses are low keyword coverage, zero ratings, and a sub‑par quality score, limiting discoverability in the Finance category.
The exact‑match keyword "friendly budget planner" ranks #2 with a traffic potential of 35, showing that the app name itself is discoverable. Leverage this by keeping the brand name prominent in the title and short description.
Only 1 of the top 10 target keywords is ranked; the remaining 9 (e.g., "budget tracker", "expense manager") have high traffic (53‑80) but difficulty >60 and are not ranked. Expanding keyword coverage will dramatically boost visibility.
The app currently has no user ratings or reviews, which hurts both conversion and the Play Store's algorithm. New users are less likely to install without social proof.
Quality score is only 50%, indicating missing assets such as high‑resolution screenshots, a feature graphic, or an app preview video. These elements are critical for both ranking and conversion.
Keywords like "personal finance" (traffic 49, difficulty 34) and "financial planner" (traffic 49, difficulty 36) are medium difficulty and high traffic. Adding them to the short description and in‑app copy can capture additional search volume.
Competitor "Budget planner—Expense tracker" ranks for shared keywords but only shares one keyword with your app. Analyze its metadata (icon, screenshots, bullet points) and adopt superior visual and copy elements to out‑perform it.
- 1Integrate high‑traffic, medium‑difficulty keywords (e.g., "personal finance", "financial planner") into the title, short description, and feature list.
- 2Create and upload 5+ high‑resolution screenshots, a feature graphic, and a 15‑second app preview video to raise the quality score above 80%.
- 3Implement an in‑app rating prompt after 3‑5 user interactions to start gathering reviews and improve the rating metric.
- 4Rewrite the full description to include keyword variations naturally, adding bullet points that highlight unique features such as recurring expense tracking.
- 5Perform A/B testing on the app icon and primary screenshot to identify the most conversion‑driving visual assets.
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Kalshi: Trade News & Sports
Capital One Mobile
Testerup: Freecash & Rewards
Citi Mobile®
Progressive
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Friendly Budget Planner?
Friendly Budget Planner has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
On how many keywords does Friendly Budget Planner rank?
Friendly Budget Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Friendly Budget Planner?
Based on shared keyword rankings, the most frequent competitors of Friendly Budget Planner are Budget planner—Expense tracker, EasyBudget - Budget planning. These apps appear next to Friendly Budget Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Friendly Budget Planner in on the Google Play?
Friendly Budget Planner is listed in the Finance category on the Google Play.
How can Friendly Budget Planner improve its App Store Optimization?
Based on this audit, Friendly Budget Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Friendly Budget Planner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.