Outing Split

The app ranks #1 for the exact brand term "outing split" (traffic 28, difficulty 21), giving it a solid foothold for direct searches. Leverage this by keeping the brand name prominent while adding complementary keywords.

9 of the 10 analyzed high‑traffic keywords (e.g., "expense splitter" traffic 44, difficulty 34) are not ranked, causing the 14% keyword score. Optimize title, short description, and long description to include these terms to capture organic search volume.

The app has 0 reviews, resulting in an N/A rating and a 50% quality score. Lack of social proof hurts conversion and ranking. Implement an in‑app review prompt after successful expense splits to gather at least 50 5‑star reviews within 30 days.

Outing Split is not placed in the Finance category rankings, missing category‑specific discoverability. Submit the app to the appropriate sub‑category (e.g., Finance → Expense Management) and ensure the primary keyword appears in the title/short description to trigger category indexing.

Current screenshots lack keyword overlays and calls‑to‑action. Updating screenshots with text like "Bill Split", "Trip Expense Tracker" and adding a feature graphic can boost click‑through rates and signal relevance to Google’s algorithm.

The only listed competitor, "Split: Task Splitting," shares just one keyword and is behind in rankings. By outranking it for generic terms ("bill split", "split bills") you can capture its audience. Target those keywords first and monitor SERP shifts weekly.