This audit was generated on May 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| outing split | #1 | Live trend | — |  | |||
| expense splitterOpportunity | Not ranked | Live trend | — | — | |||
| bill split | Not ranked | Live trend | — | — | |||
| split expensesOpportunity | Not ranked | Live trend | — | — | |||
| trip expense trackerOpportunity | Not ranked | Live trend | — | — | |||
| group expense managerOpportunity | Not ranked | Live trend | — | — | |||
| shared expense trackerOpportunity | Not ranked | Live trend | — | — | |||
| bill trackerOpportunity | Not ranked | Live trend | — | — | |||
| expense sharingOpportunity | Not ranked | Live trend | — | — | |||
| split bills | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Split: Task Splitting
Productivity
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Outing Split has a strong brand keyword ranking but overall visibility is very low (13/100) due to lack of rankings for high‑traffic generic keywords, no user reviews, and no category placement. Immediate focus should be on expanding keyword coverage and building social proof.
The app ranks #1 for the exact brand term "outing split" (traffic 28, difficulty 21), giving it a solid foothold for direct searches. Leverage this by keeping the brand name prominent while adding complementary keywords.
9 of the 10 analyzed high‑traffic keywords (e.g., "expense splitter" traffic 44, difficulty 34) are not ranked, causing the 14% keyword score. Optimize title, short description, and long description to include these terms to capture organic search volume.
The app has 0 reviews, resulting in an N/A rating and a 50% quality score. Lack of social proof hurts conversion and ranking. Implement an in‑app review prompt after successful expense splits to gather at least 50 5‑star reviews within 30 days.
Outing Split is not placed in the Finance category rankings, missing category‑specific discoverability. Submit the app to the appropriate sub‑category (e.g., Finance → Expense Management) and ensure the primary keyword appears in the title/short description to trigger category indexing.
Current screenshots lack keyword overlays and calls‑to‑action. Updating screenshots with text like "Bill Split", "Trip Expense Tracker" and adding a feature graphic can boost click‑through rates and signal relevance to Google’s algorithm.
The only listed competitor, "Split: Task Splitting," shares just one keyword and is behind in rankings. By outranking it for generic terms ("bill split", "split bills") you can capture its audience. Target those keywords first and monitor SERP shifts weekly.
- 1Add top generic keywords (e.g., "expense splitter", "bill split", "split bills") to the app title and short description, keeping the brand name front‑loaded.
- 2Rewrite the long description to include high‑traffic keywords in natural bullet points and add LSI terms such as "trip expense tracker" and "group expense manager".
- 3Implement an in‑app review prompt after each completed split to earn at least 50 five‑star reviews within the next 30 days.
- 4Update screenshots and feature graphic with keyword overlays and clear benefit statements (e.g., "Track group expenses instantly").
- 5Submit the app to the Finance > Expense Management sub‑category and verify category tagging in the Play Console.
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
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Chime® – Fee-Free Banking
Kalshi: Trade News & Sports
Capital One Mobile
Testerup: Freecash & Rewards
Citi Mobile®
Progressive
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Outing Split?
Outing Split has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
On how many keywords does Outing Split rank?
Outing Split is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Outing Split?
Based on shared keyword rankings, the most frequent competitors of Outing Split are Split: Task Splitting. These apps appear next to Outing Split on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Outing Split in on the Google Play?
Outing Split is listed in the Finance category on the Google Play.
How can Outing Split improve its App Store Optimization?
Based on this audit, Outing Split should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Outing Split.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.