This audit was generated on May 10, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| openigloo | #1 | — |  |     | ||
| nyc apartments | #12 |  | |    | ||
| nyc rental | #13 |  |  | | ||
| apartment locator | #14 |  |  |  | ||
| building ratings | #18 |  |  |    | ||
| apartment finder | #23 |  |  |  | ||
| apartment search | #29 |  |  | | ||
| rent apartment | #70 |  |  | | ||
| trusted buildingsOpportunity | Not ranked | — | — |     | ||
| landlord reviewsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Homes.com Real Estate & Rent
House & Home
Trulia: Homes For Sale & Rent
House & Home
PadSplit: Rooms for rent
House & Home
Construction Estimator
Tools
RentOk PG Hostel Flat Manager
House & Home
Zillow: Homes for Sale & Rent
House & Home
Roomster® 5M+Downloads
Lifestyle
Airbnb
Travel & Local
Block Craft 3D：Building Game
Game Arcade
uhomes.com:Home for students
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
KashKick: Get paid to have fun
DailyGift: Earn Reward
Playful Rewards: Play & Earn
Ring - Always Home
Lemon8 - Lifestyle Community
Amazon Alexa
Nextdoor: Neighborhood Network
Google Home
Cash Giraffe: Games & Rewards
VYBS: Play & Earn Rewards
eero wifi system
LG ThinQ
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Openigloo NYC Apartment Finder has solid brand visibility but struggles with core rental keywords and chart placement, resulting in a modest 63/100 visibility score. Prioritize keyword expansion and rating improvements to boost organic installs.
The brand keyword "openigloo" ranks #1 with traffic 80 and difficulty 36, securing top‑of‑search visibility for the app name. Keep the brand at the beginning of the title and short description to preserve this advantage.
Key renter intent terms such as "apartment finder" (rank 23), "apartment search" (rank 29) and "rent apartment" (rank 70) are far from the top 10 despite traffic of 55‑60 and moderate difficulty. Improve placement by adding these phrases to the title, subtitle, and description.
Keywords with decent traffic but no ranking—"trusted buildings", "landlord reviews", "building ratings"—have difficulty 33‑37. Incorporate them in the long‑form description, feature list, and on‑page content to capture new impressions.
Charts score is 0%, indicating the app isn’t appearing in top‑chart lists, which hurts organic installs. Boost installs and the overall rating (currently 3.9) through incentivized reviews and a referral program to raise the quality score and chart eligibility.
NYC‑related keywords rank well (nyc apartments #12, nyc rental #13, apartment locator #14) but remain outside the top 10. Optimize the short description with "NYC apartments" and add NYC‑focused screenshots to push these into the top‑5, capitalizing on geographic relevance.
- 1Add top‑performing core keywords (apartment finder, apartment search, rent apartment) to the app title and short description, keeping the brand first.
- 2Rewrite the long description to naturally embed unranked high‑traffic keywords (trusted buildings, landlord reviews, building ratings) and include bullet points highlighting building trust features.
- 3Launch a rating improvement campaign: prompt satisfied users for 5‑star reviews, address negative feedback, and consider a small incentive for leaving a review.
- 4Create NYC‑specific visual assets (screenshots, feature graphic) and localized copy to boost rankings for nyc apartments, nyc rental, and apartment locator.
- 5Monitor keyword rank changes weekly and run A/B tests on metadata to refine keyword density and click‑through rate.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2372 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Good visibility score
Score of 63/100 indicates solid app store presence.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Openigloo NYC Apartment Finder?
Openigloo NYC Apartment Finder has a visibility score of 63 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 10, 2026.
On how many keywords does Openigloo NYC Apartment Finder rank?
Openigloo NYC Apartment Finder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Openigloo NYC Apartment Finder?
Based on shared keyword rankings, the most frequent competitors of Openigloo NYC Apartment Finder are Zillow: Homes for Sale & Rent, Homes.com Real Estate & Rent, Roomster® 5M+Downloads. These apps appear next to Openigloo NYC Apartment Finder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Openigloo NYC Apartment Finder in on the Google Play?
Openigloo NYC Apartment Finder is listed in the Lifestyle category on the Google Play.
How can Openigloo NYC Apartment Finder improve its App Store Optimization?
Based on this audit, Openigloo NYC Apartment Finder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Openigloo NYC Apartment Finder.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.