This audit was generated on May 8, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
DesiFlix - OTT Guide

DesiFlix - OTT Guide

Vela Era Digital Apps LLC

USUSen-US5.0 / 5No reviews May 3, 2026

Visibility Score

66Solid

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
82
Based on keyword rankings
Keywords analyzed10
Ranked in top 1003
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
100
Rating and recency signals
Rating5.0 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

3

Ranked in top 100

3

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
desiflix#1
64
40
—
ZEE5 Movies, Web Series, Shows
DesiFlix - OTT Guide
1
ZEE5 Movies, Web Series, Shows
2
Tubi: Movies & Live TV
3
Netflix
4
Movies Box
5
ott guide#1
39
37
—
OttPlayertv
DesiFlix - OTT Guide
1
OttPlayertv
2
Hungama OTT: Shows & Movies
3
Bullet- Micro Drama OTT
4
OTT Movie Tracker
5
indian ott apps#9
35
33
YuppTV - Live TV & Movies
ZEE5 Movies, Web Series, Shows
Hungama OTT: Shows & Movies
1
Bullet- Micro Drama OTT
2
Aisle - Indian Dating App
3
Sony LIV
4
OttPlayertv
5
bollywood moviesOpportunityNot ranked
76
35
——
ZEE5 Movies, Web Series, Shows
1
IndiaTVShowz - Bollywood App
2
Ultra Play Hindi Movies
3
DramaBox - Stream Drama Shorts
4
JioHotstar
5
south asian cinemaOpportunityNot ranked
48
35
——
IMDb: Movies & TV Shows
1
iQIYI - Dramas, Anime, Shows
2
Cinema Box - سينما بوكس
3
ZEE5 Movies, Web Series, Shows
4
Cinema HD - Movies & TV Shows
5
ott platform guideOpportunityNot ranked
52
37
——
TV & Streaming Guide America
1
IMDb: Movies & TV Shows
2
TV Time: Track Shows & Movies
3
Yidio - Streaming Guide
4
JustWatch - Movies & TV Shows
5
movie finderOpportunityNot ranked
47
37
——
Queue - Find Movies & Shows
1
Movie Night: Film & TV Picker
2
IMDb: Movies & TV Shows
3
The Movie Finder
4
JustWatch - Movies & TV Shows
5
regional cinema guideOpportunityNot ranked
45
36
——
IMDb: Movies & TV Shows
1
Cinema Box - سينما بوكس
2
Flujo TV - Movies Finder
3
Cinema HD - Movies & TV Shows
4
The Criterion Channel
5
where to watch bollywoodOpportunityNot ranked
54
38
——
DramaBox - Stream Drama Shorts
1
Netflix
2
iQIYI - Dramas, Anime, Shows
3
Movies Now! Stream Movie App
4
IMDb: Movies & TV Shows
5
desi movies onlineOpportunityNot ranked
54
42
——
Movies Anywhere
1
ZEE5 Movies, Web Series, Shows
2
Fandango at Home: Movies & TV
3
JioHotstar
4
Eros Now
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
YuppTV - Live TV & Movies

YuppTV - Live TV & Movies

Entertainment

2.7Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
ZEE5 Movies, Web Series, Shows

ZEE5 Movies, Web Series, Shows

Entertainment

4.6Behind2x
OttPlayertv

OttPlayertv

Entertainment

4.5Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Entertainment chart position

Entertainment
Not currently ranked in top 100
Amazon Prime Video

Amazon Prime Video

★ 4.8
TikTok - Videos, Shop & LIVE

TikTok - Videos, Shop & LIVE

★ 4.7
Ticketmaster-Buy, Sell Tickets

Ticketmaster-Buy, Sell Tickets

★ 4.8
4
Netflix Game Controller

Netflix Game Controller

★ 4.5
5
HBO Max: Stream Movies & TV

HBO Max: Stream Movies & TV

★ 4.9
6
Netflix

Netflix

★ 4.7
7
The Roku App (Official)

The Roku App (Official)

★ 4.7
8
Disney+

Disney+

★ 4.6
9
Tubi: Movies & Live TV

Tubi: Movies & Live TV

★ 4.8
10
Peacock TV: Stream TV & Movies

Peacock TV: Stream TV & Movies

★ 4.7
11
VIZIO | WatchFree+

VIZIO | WatchFree+

★ 4.5
12
Paramount+

Paramount+

★ 4.6
13
AXS Tickets

AXS Tickets

★ 4.6
14
Loopit - Make playables

Loopit - Make playables

★ 4.8
15
SeatGeek - Buy Event Tickets

SeatGeek - Buy Event Tickets

★ 4.9

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

DesiFlix enjoys strong core keyword rankings and perfect quality score, but its overall visibility is limited by missing rankings for high‑traffic terms and lack of chart presence. Prioritize expanding keyword coverage and social proof to boost the Visibility Score.

Top Core Keywords
high

The app ranks #1 for its brand keyword "desiflix" (traffic 64, difficulty 40) and for the primary intent keyword "ott guide" (traffic 39, difficulty 37). Maintaining these positions should remain a focus while building on their momentum.

Perfect Quality Score
medium

A 100% quality score indicates excellent metadata, screenshots, and app stability, giving the app a solid foundation for any keyword or creative experiments.

Unranked High‑Traffic Keywords
high

Six of the top‑10 analyzed keywords (e.g., "bollywood movies" traffic 76, difficulty 35) are not ranked, causing a loss of potential discoverability. These terms have the highest search volume in the niche.

Zero Reviews & Social Proof
medium

The app has a 5.0 rating but 0 reviews, which limits user trust and affects the algorithm’s confidence score. Competitors like YuppTV have visible review counts.

Expand Keyword Set
high

Add medium‑difficulty, high‑traffic keywords such as "bollywood movies", "south asian cinema", and "where to watch bollywood" to the title, subtitle, and keyword field. Aim for a minimum of 3‑4 new rankings in the next 4 weeks.

Leverage AI Feature in Copy
medium

Highlight the new AI‑powered search in the subtitle and first‑line description (e.g., "AI‑powered OTT search for Bollywood, Tollywood & more"). This differentiates DesiFlix from ZEE5 and OttPlayertv and can capture additional keyword relevance around "AI movie finder".

Key Action Items
Priority actions to improve your app's visibility
  • 1Add the high‑traffic keywords (bollywood movies, south asian cinema, where to watch bollywood, indian ott apps) to the app title, subtitle, and keyword field, respecting character limits.
  • 2Create a short‑form video preview showcasing AI search in action and upload it as the primary App Store preview.
  • 3Initiate an in‑app prompt or email campaign encouraging users to leave a 5‑star review after completing a search, targeting at least 30 reviews in 30 days.
  • 4Monitor competitor keyword sets weekly; if ZEE5 or OttPlayertv rank for a shared keyword, tweak copy to include a differentiator (e.g., "free AI guide vs. subscription only").
  • 5Submit an updated screenshot set that visualizes the AI search UI and regional cinema categories to reinforce the app’s unique value proposition.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 2184 characters, providing good keyword density and information for users.

Excellent rating

Your 5.0 star rating builds user trust and improves conversion rates.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Strong keyword positions

Ranking in top 10 for 1 keyword(s): indian ott apps.

Good visibility score

Score of 66/100 indicates solid app store presence.

Areas to Improve
Issues to address

No significant issues found

Suggestions
Opportunities to explore

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Daily visibility score updates
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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of DesiFlix - OTT Guide?

DesiFlix - OTT Guide has a visibility score of 66 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 8, 2026.

On how many keywords does DesiFlix - OTT Guide rank?

DesiFlix - OTT Guide is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of DesiFlix - OTT Guide?

Based on shared keyword rankings, the most frequent competitors of DesiFlix - OTT Guide are ZEE5 Movies, Web Series, Shows, OttPlayertv, YuppTV - Live TV & Movies. These apps appear next to DesiFlix - OTT Guide on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is DesiFlix - OTT Guide in on the Apple App Store?

DesiFlix - OTT Guide is listed in the Entertainment category on the Apple App Store.

How can DesiFlix - OTT Guide improve its App Store Optimization?

Based on this audit, DesiFlix - OTT Guide should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DesiFlix - OTT Guide.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.