This audit was generated on May 10, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| home locator | #1 | — |  |     | ||
| house searchOpportunity | Not ranked | — | — |    | ||
| home valueOpportunity | Not ranked | — | — | | ||
| real estate | Not ranked | — | — | | ||
| homes for saleOpportunity | Not ranked | — | — | | ||
| property finderOpportunity | Not ranked | — | — |    | ||
| neighborhood listingsOpportunity | Not ranked | — | — |   | ||
| home listingsOpportunity | Not ranked | — | — | | ||
| rentals near meOpportunity | Not ranked | — | — |    | ||
| house pricesOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Homes.com Real Estate & Rent
House & Home
Occurrence count shows how many keywords each competitor appears on
Category Ranking
House & Home chart position
Zillow: Homes for Sale & Rent
Realtor.com Real Estate & Rent
Homes.com Real Estate & Rent
Rent. Apartments & Homes
Thumbtack: Hire Service Pros
Redfin: Buy, Sell & Rent Homes
Online Portal by AppFolio
Vivint
Apartment List: Rent app
Surveillance Camera: Visory
AlfredCamera Home Security app
Roku Smart Home
Planner 5D: AI Home Design
Archo – AI Interior Design
Apartments.com Rental Search
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Home Locator ranks #1 for its exact‑match keyword but overall visibility is extremely low (15/100). The primary priority is to broaden keyword coverage and improve store listing assets to gain chart placement and category ranking.
The app holds position 1 for "home locator" with a traffic score of 52, demonstrating strong relevance for its exact‑match term. Leverage this by reinforcing the keyword in the title, subtitle, and short description to protect the ranking.
A 4.5‑star rating from 409 reviews and a Quality Score of 63% indicate solid user satisfaction, which can be highlighted in promotional graphics and the app’s description to boost conversion.
Only 1 of the top 10 target keywords is ranked; the remaining nine (e.g., "house search", "real estate", "homes for sale") have decent traffic (52‑61) but zero visibility. This caps discoverability across high‑volume search terms.
The app is not appearing in any Global or Category charts and is unranked in the House & Home category, preventing organic boost from Google Play’s ranking algorithms.
Incorporate high‑traffic, moderate‑difficulty keywords such as "real estate", "homes for sale", and "rentals near me" into the short description, long description, and subtitle. Aim for a keyword density of 1‑2% per term to improve indexing without keyword stuffing.
- 1Add the nine unranked high‑traffic keywords to title, subtitle, and description with natural language integration.
- 2Create a compelling short description (80 chars) and long description (4,000 chars) that feature primary and secondary keywords while highlighting the 4.5‑star rating.
- 3Design a new feature graphic and 30‑second preview video showcasing property search and valuation tools to increase click‑through rates.
- 4Launch an A/B test for subtitle variations and monitor changes in keyword rankings and install conversion.
- 5Encourage satisfied users to leave reviews and include keywords in their feedback to boost the Quality Score and organic credibility.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
14 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Short description
Your app description is only 185 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Home Locator?
Home Locator has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 10, 2026.
On how many keywords does Home Locator rank?
Home Locator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Home Locator?
Based on shared keyword rankings, the most frequent competitors of Home Locator are Homes.com Real Estate & Rent. These apps appear next to Home Locator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Home Locator in on the Google Play?
Home Locator is listed in the House & Home category on the Google Play.
How can Home Locator improve its App Store Optimization?
Based on this audit, Home Locator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Home Locator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.