This audit was generated on May 10, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| rent my equipment | #1 | — |  |     | ||
| equipment rental | #1 | — |  |   | ||
| tool rental | #1 | — |  | | ||
| equipment sharing | #1 | — |  |   | ||
| heavy equipment rental | #1 | — |  |   | ||
| equipment marketplace | #2 |  | |   | ||
| peer to peer rental | #5 |  |  |    | ||
| gear rental | #7 |  |  |      | ||
| camera rentalOpportunity | #83 |  |  |      | ||
| trailer rentalOpportunity | #85 |  | |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Neighbors Trailer- Renter
Travel & Local
Zenlit: Earn While You Drive
Travel & Local
@picn2k camera
Photography
Landlordy: Rent Manager App
Business
Marketplace: Buy, Sell, Tradet
Shopping
RentMy Equip. Rental Software
Shopping
Rent 2 Own
Shopping
CHORE TOOLS: Rent Out Ur Tools
Tools
Enterprise Car Rental
Travel & Local
ES-Link
Auto & Vehicles
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Microsoft Authenticator
DoorDash - Dasher
Zoom Workplace
ADP Mobile Solutions
FedEx Mobile
Uber - Driver: Drive & Deliver
UPS
LinkedIn: Community & Network
UKG Pro
Amazon Flex
Workday
Spark Driver
Square Point of Sale: Payment
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Rent My Equipment has an excellent keywords footprint (100% score) but suffers from low quality and visibility scores, preventing chart placement and user acquisition. Immediate focus should be on boosting listing quality and capitalizing on high‑traffic keywords where rankings are weak.
Eight of the ten analyzed keywords rank in the top 5, including "rent my equipment" (rank 1) and "equipment rental" (rank 1). This demonstrates strong relevance and provides a solid foundation for organic discovery.
The overall quality score is only 13%, indicating deficiencies in visual assets, description depth, or localization. Improving screenshots, app icon, and a compelling video can lift conversion rates and overall ranking.
Charts score is 0% with no global or category rankings, meaning the app is not gaining momentum in the Business category. Without chart traction, organic visibility plateaus.
Keywords like "trailer rental" (rank 85, traffic 53) and "camera rental" (rank 83, traffic 43) have strong search volume but low rankings. Adding these terms to the title, short description, or creating dedicated feature screenshots can improve their positions.
The app currently has a 0.0 rating with no reviews, which deters installs. Implementing in‑app review prompts after a successful rental and offering small incentives will quickly generate social proof.
- 1Redesign app icon and create 5+ high‑resolution screenshots + a 30‑second feature video to raise the Quality Score above 50%.
- 2Add "trailer rental" and "camera rental" to the app title and short description, and embed related imagery in the new screenshots.
- 3Implement an in‑app rating prompt triggered after the first completed rental, paired with a discount coupon for reviewers.
- 4Localize the listing into top‑performing English‑speaking markets (US, UK, Canada, Australia) to boost install volume and chart eligibility.
- 5Run A/B tests on the short description and icon to identify the combination that yields the highest click‑through and install rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2261 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 7 keyword(s): equipment rental, peer to peer rental, tool rental.
Good visibility score
Score of 76/100 indicates solid app store presence.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Rent My Equipment?
Rent My Equipment has a visibility score of 76 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 10, 2026.
On how many keywords does Rent My Equipment rank?
Rent My Equipment is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Rent My Equipment?
Based on shared keyword rankings, the most frequent competitors of Rent My Equipment are RentMy Equip. Rental Software, Rent 2 Own, Neighbors Trailer- Renter. These apps appear next to Rent My Equipment on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Rent My Equipment in on the Google Play?
Rent My Equipment is listed in the Business category on the Google Play.
How can Rent My Equipment improve its App Store Optimization?
Based on this audit, Rent My Equipment should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Rent My Equipment.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.