This audit was generated on May 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sanrio | #1 | — |  |     | ||
| sanrio online store | #1 | — | |  | ||
| hello kitty store | #2 | |  |   | ||
| kawaii store | #2 |  |  |   | ||
| hello kitty shop | #2 | |  | | ||
| sanrio characters | #4 | | | | ||
| character shopOpportunity | Not ranked | — | — |      | ||
| exclusive discountsOpportunity | Not ranked | — | — |      | ||
| cartoon character merchOpportunity | Not ranked | — | — |      | ||
| character merchandiseOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Hello Kitty My Dream Store
Game Puzzle
Kawaii Gifts
Shopping
Hello Kitty Dream Village
Lifestyle
Hello Kitty: Kids Supermarket
Game Educational
Hello Kitty And Friends World
Game Educational
Temu: Shop Like a Billionaire
Shopping
HelloKittyWorld2 Sanrio Kawaii
Game Simulation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
Shop: All your favorite brands
SHEIN-Shopping Online
Walmart: Shopping & Savings
Amazon Shopping
GovAuctions.com - Shop Surplus
AliExpress - Shopping App
eBay online shopping & selling
Circle K
Vinted: Shop & sell pre-loved
Lowe's
Etsy: Shop Home, Style & More
Costco Wholesale
Sam's Club: Shopping & Savings
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Sanrio Store enjoys strong brand keyword rankings and a perfect quality score, but lacks chart presence and fails to rank for several high‑traffic keywords, resulting in a moderate visibility score of 75/100. The primary priority is to expand keyword coverage and boost install velocity to earn chart rankings.
The app ranks #1 for "sanrio" and "sanrio online store" and #2 for "hello kitty store" and "kawaii store", capturing the core brand traffic (71‑55 searches). Leverage this position by reinforcing brand terms in the title and subtitle to maintain dominance.
A 100% quality score indicates excellent app stability, ratings (4.7) and compliance, which supports better conversion once visibility improves. Continue to monitor crash‑free metrics and maintain review responsiveness.
Charts Score is 0% and the app is not ranked in the Shopping category, limiting organic discoverability. Without chart placement, even top keyword rankings translate to fewer impressions.
Keywords like "character shop" (traffic 62), "exclusive discounts" (46), "cartoon character merch" (46) and "character merchandise" (55) are unranked despite moderate difficulty (34‑38). Their absence reduces potential reach.
Incorporate the four unranked high‑traffic terms into the short description, long description, and subtitle, and consider creating localized copies. Pair this with A/B testing of metadata to improve relevance and capture additional search volume.
- 1Add "exclusive discounts", "character shop", "cartoon character merch" and "character merchandise" to the short description and subtitle, ensuring natural language flow.
- 2Launch a targeted install campaign (e.g., Google App Campaigns) to increase daily installs and push the app into the Shopping category charts.
- 3Refresh visual assets (icon, feature graphic) with clear Hello Kitty and kawaii imagery to improve click‑through rate and support chart eligibility.
- 4Implement an in‑app prompt to encourage 5‑star reviews after purchase, aiming to increase the review count beyond 149.
- 5Perform A/B testing on title variations that include secondary keywords (e.g., "Sanrio Store – Kawaii Gifts & Exclusive Discounts").
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): hello kitty store, sanrio characters, kawaii store.
Good visibility score
Score of 75/100 indicates solid app store presence.
Short description
Your app description is only 475 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Sanrio Store?
Sanrio Store has a visibility score of 75 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 12, 2026.
On how many keywords does Sanrio Store rank?
Sanrio Store is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Sanrio Store?
Based on shared keyword rankings, the most frequent competitors of Sanrio Store are Hello Kitty My Dream Store, Hello Kitty Dream Village, Hello Kitty: Kids Supermarket. These apps appear next to Sanrio Store on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Sanrio Store in on the Google Play?
Sanrio Store is listed in the Shopping category on the Google Play.
How can Sanrio Store improve its App Store Optimization?
Based on this audit, Sanrio Store should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sanrio Store.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.