This audit was generated on May 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| delivery tracker | #22 |  |  |      | ||
| track shipmentsOpportunity | Not ranked | — | — |   | ||
| qr code scanner | Not ranked | — | — |      | ||
| delivery statusOpportunity | Not ranked | — | — |    | ||
| package tracker | Not ranked | — | — |  | ||
| shipment trackingOpportunity | Not ranked | — | — | | ||
| geo locationOpportunity | Not ranked | — | — |      | ||
| otp validationOpportunity | Not ranked | — | — |      | ||
| parcel trackerOpportunity | Not ranked | — | — |  | ||
| courier trackerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
DHL Express Mobile
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
DoorDash - Dasher
Microsoft Authenticator
Microsoft Teams
Zoom Workplace
Uber - Driver: Drive & Deliver
FedEx Mobile
Amazon Flex
ADP Mobile Solutions
LinkedIn: Community & Network
Spark Driver
Gocrypto: Crypto Trading
Square Point of Sale: Payment
UPS
Google Chat
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Delivery Tracker has a very low visibility score (7/100) with only one keyword ranking at #22 and no user ratings, indicating poor discoverability and credibility. Immediate focus should be on keyword optimization and acquiring reviews to boost ranking and trust.
Only 1 of the 10 target keywords ranks (delivery tracker at #22) and the rest are unranked, yielding a 6% keyword score. Prioritize high‑traffic keywords such as "qr code scanner" (traffic 89) and "shipment tracking" (traffic 45) in the title, short description, and long description.
The app currently has 0 reviews and no rating, resulting in a low quality score (50%). Lack of social proof harms both click‑through and conversion rates. Implement an in‑app prompt and incentive program to gather at least 20 five‑star reviews within the next month.
Keywords like "qr code scanner" (traffic 89, difficulty 75) and "geo location" (traffic 55, difficulty 40) have substantial search volume. Incorporate these terms naturally into the app’s title, subtitle, and feature list to capture untapped traffic.
Competitor Track-POD shares only one keyword and ranks ahead. Highlight unique features—QR‑code scanning, geo‑location delivery, OTP validation—in the description and visual assets to create a clear value proposition and capture niche searches.
The app offers specialized capabilities (QR code scanning, geo‑location, OTP validation) that are not emphasized in the current metadata. Showcasing these can attract users searching for advanced shipment solutions.
- 1Revise the app title to include a primary high‑traffic keyword (e.g., "Delivery Tracker – Shipment & QR Scanner").
- 2Rewrite the short and full descriptions to embed top keywords: "qr code scanner", "shipment tracking", "geo location", "otp validation" while describing the unique features.
- 3Add at least 5 high‑resolution screenshots and a short video demo focusing on QR code scanning, geo‑location routing, and OTP verification.
- 4Implement an in‑app rating prompt and offer a small incentive (e.g., premium feature trial) to collect a minimum of 20 positive reviews within 30 days.
- 5Monitor keyword rankings weekly and run A/B tests on icon and tagline to improve click‑through rates.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 170 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 7/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Delivery Tracker?
Delivery Tracker has a visibility score of 7 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 12, 2026.
On how many keywords does Delivery Tracker rank?
Delivery Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Delivery Tracker?
Based on shared keyword rankings, the most frequent competitors of Delivery Tracker are Track-POD Delivery Driver App, DHL Express Mobile. These apps appear next to Delivery Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Delivery Tracker in on the Google Play?
Delivery Tracker is listed in the Business category on the Google Play.
How can Delivery Tracker improve its App Store Optimization?
Based on this audit, Delivery Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Delivery Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.