This audit was generated on May 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| paul mckenna | #1 | — |  |     | ||
| hypnotherapy app | #27 |  |  |     | ||
| weight loss hypnosis | #33 |  |  |     | ||
| self hypnosis | #36 |  |  |   | ||
| personal growthOpportunity | #93 |  |  |      | ||
| anxiety relief | Not ranked | — | — |      | ||
| sleep betterOpportunity | Not ranked | — | — |     | ||
| quit smoking | Not ranked | — | — |      | ||
| rich mindsetOpportunity | Not ranked | — | — |     | ||
| mindfulness coachingOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Her Hypnosis: Menopause Relief
Health & Fitness
Dancebit: Weight Loss Dance
Health & Fitness
Enjoy Exercise Hypnosis
Health & Fitness
Betwixt—The Story of You
Health & Fitness
Calm - Sleep, Meditate, Relax
Health & Fitness
InTheMoment: AI Hypnosis
Health & Fitness
Organic Dance: Weight Loss App
Health & Fitness
Evia: Menopause Hypnotherapy
Medical
Selfpause: AI Life Coach
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Log
Planet Fitness
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
Blood Pressure
AllTrails: Hike, Bike & Run
Blood Pressure App
Blood Pressure App
healow
Step Tracker Launcher
Step Counter - Pedometer
Strava: Run, Bike, Walk
FunSteps
Flo Ovulation & Period Tracker
VeryFit
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys a high quality score (90%) and top ranking for its brand name, but suffers from poor keyword coverage and lacks presence in category charts, limiting visibility.
The keyword "paul mckenna" ranks #1 with traffic 45, giving the app strong brand visibility. Leverage this by featuring the brand prominently in the title and subtitle.
A 4.8★ rating across 435 reviews signals high user satisfaction, which can boost conversion when highlighted in screenshots and promotional copy.
Only 5 of 10 target keywords are ranked; high‑traffic terms like "anxiety relief" (traffic 46) and "quit smoking" (traffic 71) are not ranked at all. This caps discoverability.
The app is not listed in Health & Fitness charts, meaning it misses organic exposure and credibility signals that competitors such as Calm enjoy.
Incorporate top‑performing, medium‑difficulty keywords (e.g., "self hypnosis" rank 36, difficulty 50; "weight loss hypnosis" rank 33, difficulty 40) into the title, short description, and feature graphic. This can lift rankings for multiple queries simultaneously.
- 1Revise app title and short description to include high‑traffic keywords: "self hypnosis", "sleep better", "quit smoking", and "anxiety relief" while keeping the brand name front‑loaded.
- 2Expand the long description with keyword‑dense sections for each core benefit (weight loss, anxiety, sleep, smoking cessation) and add relevant synonyms.
- 3Create localized copies for top markets and add new screenshots/video that highlight the newly emphasized features and high rating.
- 4Implement an A/B test for the app icon and feature graphic to improve click‑through rates and drive better chart performance.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1552 characters, providing good keyword density and information for users.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Paul McKenna Change Your Life?
Paul McKenna Change Your Life has a visibility score of 30 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 13, 2026.
On how many keywords does Paul McKenna Change Your Life rank?
Paul McKenna Change Your Life is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Paul McKenna Change Your Life?
Based on shared keyword rankings, the most frequent competitors of Paul McKenna Change Your Life are Calm - Sleep, Meditate, Relax, Her Hypnosis: Menopause Relief, InTheMoment: AI Hypnosis. These apps appear next to Paul McKenna Change Your Life on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Paul McKenna Change Your Life in on the Google Play?
Paul McKenna Change Your Life is listed in the Health & Fitness category on the Google Play.
How can Paul McKenna Change Your Life improve its App Store Optimization?
Based on this audit, Paul McKenna Change Your Life should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Paul McKenna Change Your Life.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.