This audit was generated on May 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| read later | #2 |  |  |    | ||
| save articles | #2 | |  |   | ||
| folio | #4 |  |  |   | ||
| save for later | #4 |  |  |  | ||
| article saver | #6 |  |  |   | ||
| read it later | #6 |  |  |  | ||
| offline readerOpportunity | Not ranked | — | — |      | ||
| news saverOpportunity | Not ranked | — | — |      | ||
| bookmark manager | Not ranked | — | — |      | ||
| reading listOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Instapaper
Tools
Folio
Productivity
Google News - Daily Headlines
News & Magazines
Save For Later - Link Store
Productivity
Readie: AI Read Later App
Productivity
Folio
Tools
ReaderFlow - Read Later
Productivity
Google Chrome
Communication
Save For Later
Tools
Deepr : Read Later & Saver
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI - Assistant & Glasses
Claude by Anthropic
MeloTick
Google Gemini
PDF Reader - PDF Viewer
Microsoft Word: Edit Documents
Grok - AI Chat & Video
WakeBox
Gallery
Microsoft Excel: Spreadsheets
Super HomeScreen
ScanNow Home
EasyClean - File Cleaner
Adobe Acrobat Reader: Edit PDF
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Folio has a solid keyword foundation with a 93% score and ranks well for 6 of its top 10 terms, but its overall visibility is hampered by a low quality score (38%), no chart placement, and a modest rating of 3.9. The primary priority is to boost quality signals and capture additional high‑traffic keywords to improve chart rankings.
Six of the ten analyzed keywords rank within the top 6 (e.g., "read later" #2, "save articles" #2, "folio" #4). This high keyword score (93%) drives organic traffic and should be maintained by keeping those terms prominent in the title and short description.
The app clearly targets the "read‑it‑later" niche, differentiating itself from generic bookmarking tools. This focus helps capture intent traffic for terms like "article saver" and "save for later" which already rank well.
A 38% quality score indicates issues such as limited screenshots, missing video preview, and low review volume (52 reviews). Improving visual assets and encouraging more 5‑star reviews will raise perceived quality and conversion rates.
Charts score is 0% with no global or category ranking. Without chart placement, the app misses out on a major source of discovery. This is directly tied to low install velocity and rating.
Keywords like "offline reader" (traffic 48), "news saver" (traffic 56), and "bookmark manager" (traffic 48) have decent search volume but currently rank no‑where. Optimizing the long description and adding those exact phrases can push them into the top 20.
Instapaper outranks Folio on shared keywords and likely benefits from higher ratings and more screenshots. Conduct a feature‑by‑feature comparison, highlight Folio’s unique video‑saving capability, and surface it in the description to win over Instapaper users.
- 1Add 5 high‑resolution screenshots and a 15‑second gameplay video emphasizing the one‑tap save and offline reading features.
- 2Revise the short and full description to naturally include unranked high‑traffic keywords (e.g., "offline reader", "news saver", "bookmark manager").
- 3Launch an in‑app prompt after 5 saves asking users to rate the app, aiming to increase the average rating above 4.0 and boost review count.
- 4Run an A/B test on the title (e.g., "Folio – Save Articles, Read Offline") to see if adding a secondary keyword improves install velocity and chart ranking.
ASO Insights
Actionable recommendations to improve your visibility
Strong keyword positions
Ranking in top 10 for 4 keyword(s): article saver, save for later, read it later.
Good visibility score
Score of 71/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Folio – Save now. Read later.?
Folio – Save now. Read later. has a visibility score of 71 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 13, 2026.
On how many keywords does Folio – Save now. Read later. rank?
Folio – Save now. Read later. is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Folio – Save now. Read later.?
Based on shared keyword rankings, the most frequent competitors of Folio – Save now. Read later. are Instapaper, Folio, Folio. These apps appear next to Folio – Save now. Read later. on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Folio – Save now. Read later. in on the Google Play?
Folio – Save now. Read later. is listed in the Productivity category on the Google Play.
How can Folio – Save now. Read later. improve its App Store Optimization?
Based on this audit, Folio – Save now. Read later. should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Folio – Save now. Read later..
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.