Placemark - Track Places

The exact app name "placemark" ranks #2 with 17 monthly searches and low difficulty (29), giving a solid foothold for brand visibility. Leverage this by reinforcing the brand in title, subtitle, and promotional text.

Only 2 of the top 10 target keywords are ranked; 8 high‑traffic keywords (e.g., "travel tracker", "location tracker") are unranked despite moderate difficulty (40‑55). Expand the keyword field with these terms and add long‑tail variants to capture more traffic.

The app is not ranked in the Travel category, which limits discoverability for users browsing by genre. Optimizing the subtitle and primary keyword set for category relevance can unlock chart placement.

Competitors like "Placemark" and "Itinerary Travel Planner" rank ahead with shared keywords. Conduct a side‑by‑side keyword gap analysis, adopt missing high‑traffic terms, and differentiate with unique phrases such as "custom maps" or "trip tracker".

Quality Score sits at 50% with no user reviews (0/5 rating) and likely outdated screenshots. Refresh visual assets with localized captions, add an app preview, and launch a review‑generation campaign to improve perceived quality.