This audit was generated on May 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| highlighter | #1 | Live trend | — |  | |||
| video highlight | #7 | Live trend |  |  | |||
| highlight reel | #7 | Live trend |  |  | |||
| record highlightsOpportunity | #54 | Live trend |  |  | |||
| instant video editorOpportunity | Not ranked | Live trend | — | — | |||
| video clipperOpportunity | Not ranked | Live trend | — | — | |||
| mark momentsOpportunity | Not ranked | Live trend | — | — | |||
| stitch videosOpportunity | Not ranked | Live trend | — | — | |||
| auto edit videoOpportunity | Not ranked | Live trend | — | — | |||
| smart video recorderOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Highlighter: Highlight Videos ranks #1 for its brand keyword but only 4 of 10 target keywords rank, has no category ranking, and lacks any user reviews, limiting its visibility and conversion potential.
The app holds the #1 position for the keyword "highlighter" with 52 traffic points and a moderate difficulty of 37, providing a solid anchor for ASO. Leverage this by placing the brand term prominently in the title and short description.
Only 4 out of 10 researched keywords rank, leaving high‑traffic terms like "instant video editor" (traffic 58) and "video clipper" (traffic 58) unranked. This caps the organic reach across the video‑editing niche.
The app is not ranked in the "Video Players" category, which prevents discovery through category browsing. Absence of category‑specific keywords in the metadata contributes to this gap.
Keywords such as "instant video editor", "video clipper", "mark moments", and "stitch videos" each have traffic scores above 55. Incorporating them naturally into the description, feature list, and new promo text can boost relevance and rankings.
The app currently has 0 reviews, resulting in a missing rating signal that harms click‑through and conversion rates. Early‑stage apps often suffer lower install velocity without social proof.
Competitors like CapCut and Adobe Express only share a single keyword with Highlighter, indicating many untapped keyword opportunities. Conduct a deeper competitor keyword gap analysis to target those shared but unranked terms.
- 1Add the top‑ranking brand keyword "highlighter" and high‑traffic terms (e.g., "instant video editor", "video clipper") to the title and short description, respecting character limits.
- 2Rewrite the long description to embed at least 8 of the 10 target keywords naturally, focusing on the unranked high‑traffic ones.
- 3Incorporate category‑specific keywords such as "video player" and "video highlights" to improve the app's standing in the Video Players category.
- 4Implement an in‑app prompt after a successful highlight creation to request a 5‑star rating, aiming for at least 20 reviews within the next 30 days.
- 5Run a competitor keyword gap audit and add newly identified relevant terms to the metadata and promotional assets.
Category Ranking
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Flud+
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Highlighter: Highlight Videos?
Highlighter: Highlight Videos has a visibility score of 48 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 7, 2026.
On how many keywords does Highlighter: Highlight Videos rank?
Highlighter: Highlight Videos is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Highlighter: Highlight Videos?
Based on shared keyword rankings, the most frequent competitors of Highlighter: Highlight Videos are Snippet Highlighter, Adobe Express: AI Photo, Video, Video Summarizer. These apps appear next to Highlighter: Highlight Videos on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Highlighter: Highlight Videos in on the Google Play?
Highlighter: Highlight Videos is listed in the Video Players category on the Google Play.
How can Highlighter: Highlight Videos improve its App Store Optimization?
Based on this audit, Highlighter: Highlight Videos should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Highlighter: Highlight Videos.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.