Highlighter: Highlight Videos

The app holds the #1 position for the keyword "highlighter" with 52 traffic points and a moderate difficulty of 37, providing a solid anchor for ASO. Leverage this by placing the brand term prominently in the title and short description.

Only 4 out of 10 researched keywords rank, leaving high‑traffic terms like "instant video editor" (traffic 58) and "video clipper" (traffic 58) unranked. This caps the organic reach across the video‑editing niche.

The app is not ranked in the "Video Players" category, which prevents discovery through category browsing. Absence of category‑specific keywords in the metadata contributes to this gap.

Keywords such as "instant video editor", "video clipper", "mark moments", and "stitch videos" each have traffic scores above 55. Incorporating them naturally into the description, feature list, and new promo text can boost relevance and rankings.

The app currently has 0 reviews, resulting in a missing rating signal that harms click‑through and conversion rates. Early‑stage apps often suffer lower install velocity without social proof.

Competitors like CapCut and Adobe Express only share a single keyword with Highlighter, indicating many untapped keyword opportunities. Conduct a deeper competitor keyword gap analysis to target those shared but unranked terms.