This audit was generated on May 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| vocablo | #2 | Live trend |  |  | |||
| word of the dayOpportunity | Not ranked | Live trend | — | — | |||
| vocabulary builder | Not ranked | Live trend | — | — | |||
| learn spanish | Not ranked | Live trend | — | — | |||
| english vocabulary | Not ranked | Live trend | — | — | |||
| daily word | Not ranked | Live trend | — | — | |||
| vocabulary quizOpportunity | Not ranked | Live trend | — | — | |||
| word learningOpportunity | Not ranked | Live trend | — | — | |||
| language learning | Not ranked | Live trend | — | — | |||
| vocabulary practiceOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
VocabloApp
Education
Lugelo - Journals & Storybooks
Social
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Vocablo: Word of the Day has a very low visibility score (14/100) with only its brand keyword ranking, no chart presence, and no user reviews. The primary priority is to expand keyword coverage and improve conversion assets to move into the Education charts.
Only 1 of 10 target keywords ("vocablo") ranks #2; high‑traffic terms like "learn spanish", "english vocabulary" and "vocabulary builder" are not ranked, resulting in a 15% keyword score. Expand and prioritize these keywords across title, short description, and long description.
The current title "Vocablo: Word of the Day" does not contain any high‑volume keywords that are ranking (e.g., "learn spanish" or "vocabulary builder"). This limits discoverability despite the keyword having 44 monthly searches.
The app has no reviews or ratings, contributing to a modest 50% quality score and hurting both conversion and algorithmic trust. Absence of social proof also reduces click‑through rates from search results.
The brand keyword "vocablo" ranks #2 with 44 monthly searches and a manageable difficulty (37). This shows existing brand awareness that can be leveraged to dominate niche searches.
Current assets lack keyword‑rich captions and localized screenshots. Adding localized screenshots, feature graphics, and a subtitle containing top keywords can boost conversion and help enter Education charts where the app is currently unranked.
- 1Rewrite the app title to include a high‑traffic keyword (e.g., "Learn Spanish & English Vocabulary - Vocablo").
- 2Add a concise subtitle/short description featuring top keywords such as "learn spanish, english vocabulary, daily word quiz".
- 3Expand the long description with SEO‑friendly copy, bullet points, and LSI keywords for all 10 target terms.
- 4Implement an in‑app prompt to collect user reviews and aim for at least 20 4‑5 star ratings within 30 days.
- 5Create localized screenshots and a feature graphic that highlight the daily word, pronunciation, and quiz, embedding keyword overlays.
Category Ranking
Education chart position
PictureThis - Plant Identifier
Duolingo: Language Lessons
Learn English, Spanish: Learna
Gauth: AI Study Companion
Finelo: Master Trading
ABCmouse: Kids Learning Games
PBS KIDS Video
Plant App - Plant Identifier
Lingokids: Games & Shows
Kahoot! Play & Create Quizzes
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Vocablo: Word of the Day?
Vocablo: Word of the Day has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 7, 2026.
On how many keywords does Vocablo: Word of the Day rank?
Vocablo: Word of the Day is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Vocablo: Word of the Day?
Based on shared keyword rankings, the most frequent competitors of Vocablo: Word of the Day are VocabloApp, Lugelo - Journals & Storybooks. These apps appear next to Vocablo: Word of the Day on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Vocablo: Word of the Day in on the Google Play?
Vocablo: Word of the Day is listed in the Education category on the Google Play.
How can Vocablo: Word of the Day improve its App Store Optimization?
Based on this audit, Vocablo: Word of the Day should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Vocablo: Word of the Day.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.