This audit was generated on May 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| wallswap | #1 | — |  |     | ||
| automatic wallpaper | #27 |  |  |      | ||
| wallpaper rotation | #28 |  |  |   | ||
| wallpaper scheduler | #33 |  |  |  | ||
| wallpaper changer | #39 |  |  |  | ||
| customizable wallpaperOpportunity | Not ranked | — | — |    | ||
| photo wallpaperOpportunity | Not ranked | — | — |   | ||
| personalized wallpaperOpportunity | Not ranked | — | — |  | ||
| smart wallpaperOpportunity | Not ranked | — | — |     | ||
| dynamic wallpaperOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
One4Wall: 4K Wallpapers & Live
Personalization
Cartogram: Live Map Wallpaper
Personalization
Multi Photo Live Wallpaper
Personalization
Moto Interactive Wallpaper
Personalization
Uniswap: Crypto & NFT Wallet
Finance
Chill Live Wallpaper
Personalization
Walley-Wallpaper, Backgrounds
Personalization
Casualis:Auto wallpaper change
Personalization
HD Wallpapers, Wallpaper Maker
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Zedge™ Wallpapers & Ringtones
Candy Race Launcher
Themepack - App Icons, Widgets
Big Keyboard: Easy Homescreen
Make Money: Play to Earn Cash
Music ringtones for android
Cute Keyboard: Sounds & Emojis
iControl: Easy Widgets Themes
Control Widget: Theme & Panels
Android Ringtone Songs
Pillow Chase Home App
Live Wallpapers - VibeWalls
Facemoji AI Emoji Keyboard
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
WallSwap has a strong brand presence with its own keyword ranking #1, but overall visibility is low (32/100) due to limited keyword coverage, no chart rankings, and zero user reviews. Immediate focus should be expanding high‑traffic keyword rankings and building social proof.
The unique brand term "wallswap" ranks #1 with a traffic score of 42 and low difficulty (30), providing a solid anchor for ASO. Leverage this by keeping the brand in the title and using it in the short description.
A quality score of 50% indicates the app meets basic technical standards (e.g., fast install size, no intrusive ads). Maintain this level while adding enhancements like a demo video to push the score higher.
Only 5 of the top 10 target keywords are ranked; high‑traffic terms like "dynamic wallpaper" (traffic 49) and "smart wallpaper" (traffic 55) are not ranked at all. Expanding the keyword list will directly improve the 39% keyword score.
The app has 0 reviews, which harms credibility and conversion rates. Lack of social proof also suppresses its algorithmic ranking in Google Play charts.
Incorporate unranked but high‑traffic keywords (e.g., "dynamic wallpaper", "smart wallpaper", "personalized wallpaper", "photo wallpaper") into the title, short description, and keyword field to capture additional organic traffic.
Running a short‑term acquisition campaign (e.g., Google Ads or cross‑promotion) can generate enough installs to appear in the Global and Category charts, which will further improve visibility and organic rankings.
- 1Revise app title to include "Wallpaper Changer" and at least one high‑traffic keyword (e.g., "Dynamic Wallpaper").
- 2Add the unranked high‑traffic keywords (dynamic wallpaper, smart wallpaper, personalized wallpaper, photo wallpaper) to the short description and keyword field.
- 3Implement an in‑app review prompt after users have changed at least three wallpapers to start gathering reviews.
- 4Create high‑quality screenshots and a 15‑second video highlighting the scheduler, privacy‑first approach, and battery efficiency.
- 5Launch a focused install campaign (Google UAC or social media) to achieve the first chart placement in the Personalization category.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2220 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of WallSwap Wallpaper Changer?
WallSwap Wallpaper Changer has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 9, 2026.
On how many keywords does WallSwap Wallpaper Changer rank?
WallSwap Wallpaper Changer is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of WallSwap Wallpaper Changer?
Based on shared keyword rankings, the most frequent competitors of WallSwap Wallpaper Changer are Uniswap: Crypto & NFT Wallet, One4Wall: 4K Wallpapers & Live, Chill Live Wallpaper. These apps appear next to WallSwap Wallpaper Changer on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is WallSwap Wallpaper Changer in on the Google Play?
WallSwap Wallpaper Changer is listed in the Personalization category on the Google Play.
How can WallSwap Wallpaper Changer improve its App Store Optimization?
Based on this audit, WallSwap Wallpaper Changer should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to WallSwap Wallpaper Changer.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.