Fairway Index

The app ranks #1 for the exact brand keyword "fairway index" (traffic 48, difficulty 38), giving it immediate discoverability for users searching the app name. Leverage this by ensuring the brand term stays in the title and is repeated in the subtitle and keyword field.

The description emphasizes a unique selling point—no GPS, no subscriptions, pure offline scorecard—which differentiates it from GPS‑heavy competitors. Highlight this benefit in the subtitle and promotional text to attract niche golfers.

Only 1 out of 10 target keywords is ranked; the remaining high‑traffic terms (e.g., "golf scorecard", "handicap calculator") have 0 visibility despite traffic scores above 45. This drags the Keywords Score down to 16%. Expand and prioritize the keyword field with these terms.

Quality Score is only 50% with 0 reviews, no ratings, and likely missing screenshots or video. Apple’s algorithm penalizes apps lacking social proof and visual assets, contributing to the 0% Charts Score.

Replace low‑traffic filler words with the top‑traffic, medium‑difficulty keywords: "golf scorecard", "handicap calculator", "golf handicap tracker", "golf round logger". Use commas to separate up to 100 characters, removing duplicate or redundant terms.

Implement an in‑app prompt after a round is logged, asking users to rate the app (ideally after 3‑5 rounds). Positive reviews will boost the Quality Score, unlock chart placement, and improve conversion rates.