This audit was generated on May 10, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| fairway index | #1 | Live trend | — |  | |||
| golf scorecard | Not ranked | Live trend | — | — | |||
| handicap calculatorOpportunity | Not ranked | Live trend | — | — | |||
| golf handicap trackerOpportunity | Not ranked | Live trend | — | — | |||
| golf score trackerOpportunity | Not ranked | Live trend | — | — | |||
| golf statisticsOpportunity | Not ranked | Live trend | — | — | |||
| golf round loggerOpportunity | Not ranked | Live trend | — | — | |||
| golf course managerOpportunity | Not ranked | Live trend | — | — | |||
| golf game trackerOpportunity | Not ranked | Live trend | — | — | |||
| golf handicap indexOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Fairway Market
Shopping
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Fairway Index has a strong brand presence with a #1 ranking for its exact name but suffers from very low overall visibility (14/100) due to poor keyword coverage, no chart placement, and a lack of user ratings. Immediate focus should be on expanding keyword rankings and improving app quality assets.
The app ranks #1 for the exact brand keyword "fairway index" (traffic 48, difficulty 38), giving it immediate discoverability for users searching the app name. Leverage this by ensuring the brand term stays in the title and is repeated in the subtitle and keyword field.
The description emphasizes a unique selling point—no GPS, no subscriptions, pure offline scorecard—which differentiates it from GPS‑heavy competitors. Highlight this benefit in the subtitle and promotional text to attract niche golfers.
Only 1 out of 10 target keywords is ranked; the remaining high‑traffic terms (e.g., "golf scorecard", "handicap calculator") have 0 visibility despite traffic scores above 45. This drags the Keywords Score down to 16%. Expand and prioritize the keyword field with these terms.
Quality Score is only 50% with 0 reviews, no ratings, and likely missing screenshots or video. Apple’s algorithm penalizes apps lacking social proof and visual assets, contributing to the 0% Charts Score.
Replace low‑traffic filler words with the top‑traffic, medium‑difficulty keywords: "golf scorecard", "handicap calculator", "golf handicap tracker", "golf round logger". Use commas to separate up to 100 characters, removing duplicate or redundant terms.
Implement an in‑app prompt after a round is logged, asking users to rate the app (ideally after 3‑5 rounds). Positive reviews will boost the Quality Score, unlock chart placement, and improve conversion rates.
- 1Revise the keyword field to include high‑traffic terms such as "golf scorecard", "handicap calculator", "golf handicap tracker", and "golf round logger".
- 2Add 5–6 high‑resolution screenshots and a short video showing the offline scorecard workflow and unique no‑subscription benefit.
- 3Update subtitle and promotional text to incorporate the key benefit (offline, no GPS) and the new keywords.
- 4Integrate an in‑app rating prompt after users complete multiple rounds to drive reviews and improve the Quality Score.
- 5Consider localizing the app name and keywords for top golf markets (e.g., UK, Canada, Australia) to capture additional traffic.
Category Ranking
Sports chart position
bet365 - Sportsbook & Casino
MLB Ballpark
ESPN: Live Sports & Scores
DraftKings Sportsbook & Casino
GameChanger
PrizePicks - Sports Picks
FanDuel Sportsbook & Casino
MLB
Sleeper Sports
Fishbrain - Fishing App
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Fairway Index?
Fairway Index has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 10, 2026.
On how many keywords does Fairway Index rank?
Fairway Index is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Fairway Index?
Based on shared keyword rankings, the most frequent competitors of Fairway Index are Fairway Market. These apps appear next to Fairway Index on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Fairway Index in on the Apple App Store?
Fairway Index is listed in the Sports category on the Apple App Store.
How can Fairway Index improve its App Store Optimization?
Based on this audit, Fairway Index should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Fairway Index.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.