This audit was generated on May 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| first colony mortgage | #1 | — |  |     | ||
| mortgage applicationOpportunity | #91 |  |  |      | ||
| mortgage calculator | Not ranked | — | — |     | ||
| loan trackerOpportunity | Not ranked | — | — |      | ||
| home loan | Not ranked | — | — |     | ||
| loan officerOpportunity | Not ranked | — | — |      | ||
| mortgage refinanceOpportunity | Not ranked | — | — |     | ||
| home purchaseOpportunity | Not ranked | — | — |      | ||
| loan calculator | Not ranked | — | — |      | ||
| mortgage loanOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Fountain Mortgage
Finance
First Colony
Tools
Mortgage Calculator Pro
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Atlas - Rewards Credit Card
Google Wallet
Progressive
Testerup: Test & Earn Rewards
Chase Mobile
Wells Fargo Mobile®
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MortgageMe has a very low overall visibility (11/100) with only two of ten target keywords ranking, and a modest quality score of 38%. The immediate priority is to boost keyword coverage and improve the app's rating/review volume to lift both discoverability and conversion.
The exact match keyword "first colony mortgage" ranks #1 with low difficulty (33) and 19 monthly searches, showing strong brand ownership. Leverage this by reinforcing the brand name across the title and short description.
Only 2 of 10 target keywords rank (2.5% coverage). High‑traffic terms like "mortgage calculator" (46 searches, difficulty 78) and "loan calculator" (55 searches, difficulty 78) are not ranked at all, severely limiting discoverability.
The app holds a 3.5‑star rating with just 13 reviews, dragging down the Quality Score (38%). This signals low user trust and hurts conversion in the Play Store.
Charts Score is 0% – the app does not appear in any top charts (global or category), reflecting poor download momentum and visibility.
The description currently omits many high‑traffic keywords (e.g., "home loan", "mortgage refinance", "loan tracker"). Adding these naturally can capture additional search volume without keyword stuffing.
- 1Revise the app title to include a high‑volume keyword, e.g., "MortgageMe – Mortgage Calculator & Home Loan Tracker" (max 30 characters).
- 2Rewrite the short description and full description to naturally incorporate top‑traffic keywords: mortgage calculator, loan calculator, home loan, mortgage refinance, loan tracker.
- 3Launch an in‑app prompt to encourage satisfied users to leave 5‑star reviews, aiming to increase rating above 4.0 and reviews above 50 within 30 days.
- 4Add high‑quality screenshots and a short video demo highlighting key features (loan tracking, document scanning, push notifications) to improve the Quality Score and conversion rate.
- 5Conduct a competitor keyword gap analysis (e.g., Fountain Mortgage) and add at least 5 relevant long‑tail keywords that competitors rank for but MortgageMe does not.
ASO Insights
Actionable recommendations to improve your visibility
Strong keyword positions
Ranking in top 10 for 1 keyword(s): first colony mortgage.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Improve visibility
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MortgageMe - First Colony Mtg?
MortgageMe - First Colony Mtg has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 14, 2026.
On how many keywords does MortgageMe - First Colony Mtg rank?
MortgageMe - First Colony Mtg is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MortgageMe - First Colony Mtg?
Based on shared keyword rankings, the most frequent competitors of MortgageMe - First Colony Mtg are First Colony, Fountain Mortgage, Mortgage Calculator Pro. These apps appear next to MortgageMe - First Colony Mtg on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MortgageMe - First Colony Mtg in on the Google Play?
MortgageMe - First Colony Mtg is listed in the Finance category on the Google Play.
How can MortgageMe - First Colony Mtg improve its App Store Optimization?
Based on this audit, MortgageMe - First Colony Mtg should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MortgageMe - First Colony Mtg.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.