How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
MarCELL ranks #1 for its brand name but lacks visibility for core functional keywords, resulting in a low overall visibility score (14/100). Immediate focus should be on expanding keyword coverage and improving store listing assets to capture high‑traffic search terms.
The app’s brand term "marcell" ranks #1 with 56 search volume and moderate difficulty (37), securing a foothold in search results. Leverage this by keeping the brand name prominent in the title and icon.
Only 1 of the 10 target keywords is ranked (18% keyword score). High‑traffic terms like "temperature monitor" (43 volume) and "cellular device manager" (51 volume) are not indexed, limiting discoverability.
The app is not listed in any global or category charts, indicating very low install volume. This further depresses organic discovery and credibility.
Keywords with 30‑50 monthly searches and difficulty under 40 (e.g., "temperature monitor", "cellular device manager", "remote monitoring app") can be captured by adding them to the title, short description, and long description while respecting character limits.
The listing lacks compelling visuals and calls‑to‑action. Adding high‑resolution screenshots, a short demo video, and bullet‑point benefits (e.g., real‑time alerts, historical data) can raise the conversion rate and encourage the first reviews.
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Common questions about this ASO audit.
MarCELL has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 14, 2026.
MarCELL is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of MarCELL are MARVEL Puzzle Quest: Match RPG. These apps appear next to MarCELL on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
MarCELL is listed in the Tools category on the Google Play.
Based on this audit, MarCELL should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MarCELL.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.