This audit was generated on May 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| marcell | #1 | — |  |     | ||
| temperature monitorOpportunity | Not ranked | — | — |      | ||
| cellular device managerOpportunity | Not ranked | — | — |      | ||
| remote temperature controlOpportunity | Not ranked | — | — |      | ||
| humidity trackerOpportunity | Not ranked | — | — |      | ||
| smart sensor | Not ranked | — | — |      | ||
| temperature alert systemOpportunity | Not ranked | — | — |   | ||
| cellular connected devicesOpportunity | Not ranked | — | — |      | ||
| remote monitoring appOpportunity | Not ranked | — | — | No data | ||
| environmental monitoringOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
MARVEL Puzzle Quest: Match RPG
Game Role Playing
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Volume Control Sound Launcher
All Document Reader & Scan
QR Scanner & Barcode Reader
PDF Reader: Viewer, PDF Editor
PDF Reader - Editor & Viewer
Find My Phone by Clap Launcher
QR & Barcode Scanner
Clean Sweep Junk Files
QR & Barcode Scanner Launcher
QR Scanner
Move to iOS
QR Code & Barcode Scanner
Nex Cleaner for Android
Cleaner Toolbox
PDF Reader: View All PDFs
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MarCELL ranks #1 for its brand name but lacks visibility for core functional keywords, resulting in a low overall visibility score (14/100). Immediate focus should be on expanding keyword coverage and improving store listing assets to capture high‑traffic search terms.
The app’s brand term "marcell" ranks #1 with 56 search volume and moderate difficulty (37), securing a foothold in search results. Leverage this by keeping the brand name prominent in the title and icon.
Only 1 of the 10 target keywords is ranked (18% keyword score). High‑traffic terms like "temperature monitor" (43 volume) and "cellular device manager" (51 volume) are not indexed, limiting discoverability.
The app is not listed in any global or category charts, indicating very low install volume. This further depresses organic discovery and credibility.
Keywords with 30‑50 monthly searches and difficulty under 40 (e.g., "temperature monitor", "cellular device manager", "remote monitoring app") can be captured by adding them to the title, short description, and long description while respecting character limits.
The listing lacks compelling visuals and calls‑to‑action. Adding high‑resolution screenshots, a short demo video, and bullet‑point benefits (e.g., real‑time alerts, historical data) can raise the conversion rate and encourage the first reviews.
- 1Rewrite title to include a primary keyword (e.g., "MarCELL Temperature Monitor").
- 2Incorporate top 5 unranked keywords into short and long descriptions using natural language.
- 3Create 3‑5 screenshot assets with overlay text highlighting temperature/humidity alerts and remote control features.
- 4Add a 15‑second gameplay‑style video showcasing live monitoring and notification setup.
- 5Implement an in‑app prompt after first use to request a 5‑star review, aiming for at least 20 reviews within 30 days.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Short description
Your app description is only 408 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Infrequent updates
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MarCELL?
MarCELL has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 14, 2026.
On how many keywords does MarCELL rank?
MarCELL is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MarCELL?
Based on shared keyword rankings, the most frequent competitors of MarCELL are MARVEL Puzzle Quest: Match RPG. These apps appear next to MarCELL on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MarCELL in on the Google Play?
MarCELL is listed in the Tools category on the Google Play.
How can MarCELL improve its App Store Optimization?
Based on this audit, MarCELL should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MarCELL.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.