This audit was generated on May 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| memento mori calendar | #2 |  |  |    | ||
| daily reminder | #22 |  |  |      | ||
| memento mori | #30 |  |  |     | ||
| intentional livingOpportunity | #60 |  |  |      | ||
| stoic philosophyOpportunity | #86 |  |  |      | ||
| stoic teachingsOpportunity | #96 |  |  |  | ||
| mindful livingOpportunity | Not ranked | — | — |      | ||
| time managementOpportunity | Not ranked | — | — |      | ||
| personal developmentOpportunity | Not ranked | — | — |      | ||
| mindfulness toolsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Orisries
Game Strategy
Daily Planner & Reminder - MMD
Productivity
TimeLeft: Visualize Your Life
Personalization
Memento Mori: Stoic Calendar
Lifestyle
Yessi (Affirmations+Alarm)
Lifestyle
Memento Mori
Lifestyle
Daily Planner, To Do List
Productivity
Betwixt—The Story of You
Health & Fitness
Memento Mori Life Calendar
Productivity
Wisdom: The World of Emotions
Game Educational
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
KashKick: Get paid to have fun
DailyGift: Earn Reward
Ring - Always Home
Playful Rewards: Play & Earn
Amazon Alexa
VYBS: Play & Earn Rewards
Lemon8 - Lifestyle Community
Lite Stamper
Deepsearch AI Search Assistant
Nextdoor: Neighborhood Network
Google Home
LG ThinQ
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Memento Mori: Daily Reminder has a very low overall visibility (18/100) with only 3 of its top 10 keywords ranking, but it already ranks well for "memento mori calendar" (#2) and holds decent positions for "daily reminder" and "memento mori". Immediate focus should be on expanding keyword coverage and boosting app quality signals to move out of obscurity.
The app ranks #2 for "memento mori calendar" with traffic 40, showing strong relevance for this niche. Leverage this by highlighting the calendar feature in the title, short description, and visuals to capture related searches.
"daily reminder" (rank 22, traffic 52) and "memento mori" (rank 30, traffic 78) are already in the top 30, indicating a good baseline. Reinforce these terms throughout the copy and metadata to maintain and improve rankings.
6 out of 10 target keywords rank, leaving 4 high‑traffic terms (mindful living, time management, personal development, mindfulness tools) completely unranked. This caps discoverability and contributes to the low Keywords Score (23%).
Quality Score is only 13% with zero reviews/ratings and no chart presence, which heavily penalizes ranking algorithms. Lack of user feedback also reduces trust for potential installs.
The app is not ranked in the Lifestyle category, meaning category‑based discovery is non‑existent. This is tied to low downloads, weak metadata, and insufficient ASO optimization.
Incorporate unranked but high‑traffic terms (e.g., "mindful living" traffic 39, "time management" traffic 53) into the long description, feature list, and app subtitle. Aim for natural language integration to avoid keyword stuffing.
- 1Revise app title to include "Memento Mori Calendar" and add "Daily Reminder" to the short description (max 80 chars).
- 2Rewrite the long description (up to 4,000 chars) to embed the missing high‑traffic keywords while maintaining readability and emphasizing the calendar feature.
- 3Create new high‑resolution screenshots and a 15‑second video that showcase the calendar, daily reminders, and stoic quotes to improve conversion.
- 4Implement an in‑app review prompt after 3 days of active use, offering a brief incentive (e.g., unlock a premium quote pack) to generate authentic 5‑star ratings.
- 5Launch A/B tests for the app icon and feature graphic, focusing on stoic imagery vs. minimalist calendar visuals to determine which drives higher click‑through rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3293 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): memento mori calendar.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Memento Mori: Daily Reminder?
Memento Mori: Daily Reminder has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 15, 2026.
On how many keywords does Memento Mori: Daily Reminder rank?
Memento Mori: Daily Reminder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Memento Mori: Daily Reminder?
Based on shared keyword rankings, the most frequent competitors of Memento Mori: Daily Reminder are Orisries, Memento Mori, Daily Planner & Reminder - MMD. These apps appear next to Memento Mori: Daily Reminder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Memento Mori: Daily Reminder in on the Google Play?
Memento Mori: Daily Reminder is listed in the Lifestyle category on the Google Play.
How can Memento Mori: Daily Reminder improve its App Store Optimization?
Based on this audit, Memento Mori: Daily Reminder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Memento Mori: Daily Reminder.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.