This audit was generated on May 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| squirrel news | #1 | — |  |     | ||
| constructive news | #1 | — |  |    | ||
| non profit news | #30 |  |  |      | ||
| solution based news | #38 |  |  |    | ||
| inspirational newsOpportunity | #89 |  |  |    | ||
| positive newsOpportunity | Not ranked | — | — |   | ||
| news aggregatorOpportunity | Not ranked | — | — |   | ||
| independent journalismOpportunity | Not ranked | — | — |      | ||
| good news storiesOpportunity | Not ranked | — | — |    | ||
| solution oriented mediaOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
NewsBytes-Short News, News App
News & Magazines
The Economist - World News
News & Magazines
All News - World
News & Magazines
FOX News - Daily Breaking News
News & Magazines
Ground News
News & Magazines
Odd News
News & Magazines
CHINA DAILY - 中国日报
News & Magazines
The Detroit News: Local News
News & Magazines
Occurrence count shows how many keywords each competitor appears on
Category Ranking
News & Magazines chart position
X
CrimeRadar: Dispatch Alerts
Local News - Breaking &Weather
Substack
Local Weather News - Radar
NewsBreak: Local News & Alerts
Police Scanner - Live Radio
Scanner Radio - Police Scanner
Ground News
NYTimes: US and Global News
Local News - Latest & Smart
Local News: Breaking & Latest
FOX News - Daily Breaking News
Citizen: Protect The World
FOX LOCAL: Live News & Weather
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Squirrel News ranks #1 for its brand terms but struggles to rank for broader high‑traffic keywords and has no presence on Google Play charts, limiting discoverability.
Both "squirrel news" and "constructive news" rank #1 with solid traffic (54 and 37) and moderate difficulty, showing strong brand equity and clear user intent.
Only 5 of the 10 analyzed keywords are ranked; core terms like "positive news," "news aggregator," and "independent journalism" are not ranked despite decent traffic (44‑56) and low‑to‑moderate difficulty.
The app has a 0% charts score and is not listed in either global or category rankings, which severely reduces organic visibility on the Play Store.
Keywords such as "solution based news" (rank 38, traffic 51) and "non profit news" (rank 30, traffic 54) have relatively low difficulty; improving their rankings could add significant install volume.
The current description truncates early and lacks many high‑potential terms. Incorporating missing keywords naturally into the short and full description can boost relevance scores.
- 1Add top‑performing non‑brand keywords (e.g., "solution based news," "positive news," "news aggregator") to the app title and short description where space allows.
- 2Rewrite the full description to integrate all unranked high‑traffic keywords naturally, aiming for a minimum of 3‑4 keyword occurrences each.
- 3Launch a short‑term install campaign (e.g., Play Store ads or cross‑promotion) to generate spikes that can push the app into the global/category charts.
- 4Optimize metadata for the keyword "non profit news" and "inspirational news" to improve their rankings from 30 and 89 to the top 20.
- 5Encourage satisfied users to leave 5‑star reviews and prompt them after each issue release to boost the quality score and chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): constructive news.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Squirrel News?
Squirrel News has a visibility score of 45 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 16, 2026.
On how many keywords does Squirrel News rank?
Squirrel News is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Squirrel News?
Based on shared keyword rankings, the most frequent competitors of Squirrel News are FOX News - Daily Breaking News, Ground News, NewsBytes-Short News, News App. These apps appear next to Squirrel News on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Squirrel News in on the Google Play?
Squirrel News is listed in the News & Magazines category on the Google Play.
How can Squirrel News improve its App Store Optimization?
Based on this audit, Squirrel News should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Squirrel News.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.